All Healthcare articles – Page 69
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Beechams goes for a repeat of Elton
GlaxoSmithKline is to hit the airwaves again as part of a £4.1m campaign for its cold and flu remedy Beechams. A 30-second TV commercial for the brand, titled I'm Still Standing', gets a second season following a successful debut last year....
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Lemsip's outdoor appeal
Popular cold and flu remedy Lemsip is among the brands in the money this winter, getting its own £5 million advertising campaign. The majority of the figure will be spent on TV advertising, although outdoor posters and ads in women's magazines will...
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Two TV ads prescribed for Anadin as
big healthcare brands get winter push Simon Mowbray Consumers are to be bombarded with a multimillion pound round of advertising for major healthcare brands in the run-up to Christmas. Four key brands, all featured in these pages this week,...
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Panadol brings a rapid response to naughty goings on next do
GlaxoSmithKline puts its Panadol ActiFast painkiller on air next week in a £2m TV campaign. The company said the new advert was based on the idea of getting caught out while doing something quite unexpected. Mum is caught out when she dresses up...
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Listerine's tooth fairy flies instore for a free trial
A free trial programme for Tartar Control Listerine is running in major retailers until the end of the year. Borrowing the brand’s ad strapline Fight the tooth fairy’, consumers are encouraged to buy a 250ml bottle of the antiseptic mouthwash …
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Foamburst of launch support
Cussons is extending its Imperial Leather brand with the launch of Foamburst Cleaning Wash, a liquid soap for the bathroom. The newcomer, which comes in three variants, follows the Foamburst Shower Gel range onto the market. More than £1m has been...
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Xmas in the bathroom
Lever Fabergé has unveiled its gift set range for Christmas 2001. Lynx fans have nine gift combinations to choose from, ranging from £4.49 to £13.95. All fragrances are available and new Lynx hair and shaving ranges are included. There are four...
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Gum gets a healthy shine from Colgate's dental credentials
Mary Carmichael Colgate is set to become the first specialist oral care brand to take a bite out of the confectionery market, launching Colgate Advanced Action Dental Gum in the UK next month. The company revealed its plans as rival Procter &…
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Babies stand up for Pampers
Procter & Gamble is adding Easy Up pants a nappy designed so that 10 to 24-month-old babies can be changed standing up to its revamped Pampers nappies range. New Pampers, which replace the Pampers premiums line-up, is based on the three stages...
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Brandwatch profile: Male grooming
Top 15 brands advertised by media £k June '00 - May '01 Total Press Cinema Radio Outdoor TV Totals ...
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Shrinkage: a costly game
The fmcg sector has neglected the growing problem of shrinkage. It's time they started to act, says a new study. Julian Hunt reports If you had 18bn euros to spend, what would you buy? Colin Peacock, Gillette's customer development director, has a...
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Abolition of Resale Price Maintenance: The multiples get sla
Within hours of the abolition of RPM, the major multiple grocers had unveiled plans to slash a selection of healthcare prices by up to 50%. At Asda, Anadin regular 16s were down from £1.75 to 87p, while other cuts included Rennie 24s reduced from...
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New Merchant Gourmet team plans advertising blitz
Merchant Gourmet brand owner Leathams has restructured its marketing and sales teams as it prepares for an aggressive product development programme. Allison May joins from Colgate-Palmolive in the US as the new marketing manager. In her 10 years at...
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CREAMY LUXURY
Cussons is expanding its Imperial Leather washing and bathing range with a new Creamy Bodywash targeted at families. It is backing the two variants: mild and soap free Sensitive and Nourish with vitamin E as moisturiser, with a £1m PR and outdoor...
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Advertising this week....
Gillette's new Venus shaving system for women makes its TV debut this week, as part of a £15m marketing campaign. William Jackson Bakery is targeting ABC1 females aged 25-55 with magazine ads for its functional Nutribread range. Martell...
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Magazines: Scientific American puts emphasis on technology
Scientific American, the 155-year-old magazine for the amateur scientist, has undergone a facelift. The April issue, on sale April 5 price £3.50, replaces several columns and columnists and puts more emphasis on technology. John Rennie, the...
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Families are urged to rub in their Love with Dove on Mother'
Lever Fabergé is planning a major push behind its Dove brand in the run up to Mother's Day on March 25. PoS in the multiples including hanging banners, posters and shelf trays with the strapline Say it with Dove this Mother's Day' will be a...
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Andre takes his game to Xtremes
Wilkinson Sword has signed up tennis ace Andre Agassi to front the marketing campaign for Xtreme III, its latest razor launch. Xtreme III is positioned to combine the performance of system razors with the convenience of disposable razors. With…
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First impressions: Pampers New Baby with Total Care
Five week old Caitlin Dalgetty volunteered her mother Debbie's writing skills and her own bottom to test some new nappies As I'm a first-time mum, my five week old daughter Caitlin has already been tester for many of my instinctive' motherhood...
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Duck turns all Imperial
A new ad for Cusson's Imperial Leather slips on to TV screens this week as part of a £9m investment in the brand. It airs on February 19 andshows a woman enjoying a shower. Foam falls on her rubber duck which then springs to life and dances around...