All Heineken articles – Page 11
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Rankings
51-60: Britain's Biggest Alcohol Brands 2012
A strategy of luring in a younger generation by suggesting a wide range of uses while pushing quality is paying off…
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Rankings
11-20: Britain's Biggest Alcohol Brands 2012
After impressive growth in 2010, it seems Bell’s has hit a ceiling.
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News
Everyone's a mystery shopper with new app
The likes of Red Bull, Unilever, Heineken and Walkers are preparing to unleash an army of mystery shoppers…
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News
Heineken weakens Strongbow with abv cut
Heineken is reducing the ABV of its packaged Strongbow from 5.3% to 5% this month.
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News
Strongbow squares up to Stella with its own pear cider NPD
Pear cider is to become the new battleground for two of Britain’s biggest drinks brands.
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Analysis and Features
Is there a thirst to fight minimum pricing?
Some retailers and brewers may have decided to work with the government but the industry may still mount a legal challenge.
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News
Second helping of Partridge for Foster’s
Heineken UK will be airing a second series of Mid-Morning Matters with Alan Partridge this summer through its Foster’s comedy website.
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Comment and Opinion
Tax is key to low beer abv
Your coverage of changes in beer strengths shows there is change and innovation in the UK beer market…
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Analysis and Features
Bring back a brand
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
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News
First Quench owes £2m to Diageo - and £14m to taxman
Diageo has been named as the largest corporate creditor of collapsed Threshers owner First Quench Retailing.