Archive of all Heineken articles – Page 11
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NewsHeineken launches Affligem on the off-trade
Heineken is launching Belgian beer Affligem into the off-trade after this month bringing distribution back in-house…
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News'Defining moment' for clampdowns on high-strength alcohol
Police chiefs claim they are on the verge of winning major supermarket backing for a national clampdown on super-strength …
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NewsDesperados adds mojito-flavoured Verde beer to line-up
Heineken is expanding its booming Desperados brand – as other major suppliers eye up the growing spirit beer market…
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NewsCitrus Strongbow joins Heineken’s flavoured ciders line-up
Heineken is ramping up its activity on flavoured ciders with a new citrus variant for Strongbow and the introduction of an established New Zealand cider brand to the UK.
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NewsHeineken offers more lower or zero abv Bulmers and Radler
Heineken is to roll out four new low and no-alcohol drinks – including two 2.8% abv ciders…
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NewsHeineken’s Andy Maddock joins Caledonian Brewing Company
Heineken trade marketing controller Andy Maddock is to become managing director of Caledonian Brewing Company.
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NewsHeineken to launch low-abv beer and cider
Heineken is developing low-abv ciders as it looks to tap what it calls a £600m opportunity for lighter drinks…
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NewsFoster's Radler success continues low-abv citrus beer boom
Heineken has revealed further evidence of the boom of low-alcohol citrus-flavoured drinks…
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NewsHeineken sales dip as European beer market remains sluggish
Heineken has reported a fall in organic group sales in its half yearly results, down 1%, as volumes of beer continued to slide across Western Europe.
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NewsHeineken ad banned for showing beer drinking at a football game
A Heineken TV ad has been given the red card by advertising watchdogs for showing people drinking at a football stadium.
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NewsLower-alcohol lines booming says DH
Supermarkets and suppliers are on course to smash the government’s target of removing one billion units of alcohol…
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News
Foster's Radler and Bulmers get summer advert campaigns
Heineken has hit the campaign trail with ad pushes for its low-abv Foster’s Radler and new Bulmers flavours…
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NewsYounger's Tartan Special is a Scots retro hit
Retro beer Younger’s Tartan Special has been winning new fans in the off-trade after being revived by Wells & Young’s…
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NewsOrlowski moves to US as Heineken reshuffles global management
Heineken UK MD Stefan Orlowski is to head up the company’s American operation from July…
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NewsBulmers launches two new flavoured ciders
Bulmers is looking to build on its success in flavoured cider with two new lines…
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Comment & OpinionEric Cantona finds comfort on cold Kronenbourg farm
Heineken has hit the back of the net with this Kronenbourg 1664 ad…
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News
Heineken Radler 2% taps the low abv boom
Heineken is hoping to tap into the boom in lower-abv beers with the launch of a 2% Foster’s lemon-flavoured lager…
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Comment & OpinionSky falls in for Heineken's have-a-go hero
Heineken urges boozers to ‘Open your World’. But the world is not enough for James Bond…
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NewsJames Bond invites you to 'Crack the Case' with Heineken
Daniel Craig is bringing his portrayal of James Bond to a Heineken ad for the first time tonight with the launch of a new TV and online push.
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NewsHeineken celebrates Kronenbourg's taste
Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager…