Archive of all Heineken articles – Page 9
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News
Heineken agrees deal to buy Punch Taverns in £403m deal
The Dutch brewer has made a cash offer of 180p a share
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News
Heineken offers BT Sport prizes in Champions League promo
A weekly draw will see a total of 4,500 people bagging half-price BT Sport subscriptions
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José Mourinho stars in Guy Ritchie-directed Heineken TV ad
Prep Talk is the latest instalment in the brewer’s Champion the Match campaign
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Strongbow reassures health campaigners over Team GB sponsorship
Twenty key health campaigners fear the activity links sport to alcohol in children’s minds
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Alcohol suppliers increase responsible drinking commitments
There is still work to be done in the five-year global initiative, says Diageo
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News
Heineken launches first TV push for premium Amstel lager
The ad will makes its debut tonight (20 June) during the England v. Slovakia match…
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Sol lager gets 'ready made' cool box with insulated packaging
The Sol Cool Box, available now, contains 18x330ml bottles
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Heineken becomes global beer partner of Formula One
Marketing activity will include an ‘If You Drive, Never Drink’ campaign
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Foster's airs 'Drycleaner' commercial 'For the Thirsty'
Ad comes ahead of new on-pack promotion to win ‘Epic Experiences’
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Heineken the latest business to join Neighbourly social platform
Brewer will be giving staff the option to participate in community causes
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News
Carlsberg slumps to £270m loss as premium boosts Heineken profits
Heineken and Carlsberg have reported mixed fortunes for 2015, with the Dutch brewer increasing profits and its Danish counterpart slumping to a massive loss.
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Heineken appoints Cindy Tervoort UK marketing director
Tervoort is currently head of marketing for cereals in PepsiCo’s Western Europe & Africa region
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News
Diageo and Heineken swap emerging markets assets in $780m deal
Diageo has agreed a $780.5m (£515m) three-part deal with Heineken to swap assets in emerging markets.
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Analysis & Features
Will the Rugby World Cup be a bonanza for fmcg?
The Rugby World Cup kick-off is on 18 September and a £1bn tourist spend is predicted as half a million visitors hit the U…
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News
Sol gets into the 'Espiritu Libre' with unique prize promo
Heineken is highlighting Sol’s ‘Espiritu Libre’ – free spirit – with a promotion
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News
Beer volume growth sends Heineken half year revenues up 2%
Group revenues at Dutch brewer Heineken grew by 2% organically in the first six months of the year on improving beer volumes.
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Diageo to end Heineken partnership and go it alone in South Africa
Diageo is selling off its stakes in a joint venture with rival drinks giant Heineken as it restructures its operations in South Africa and Namibia.
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Caledonian Brewery opens new small-scale test site
The 400l capacity pilot brewery is equipped to fill bottles, casks and kegs, allowing Caledonian to bring newly developed products to both the on and off trade
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News
Birra Moretti refreshes look as sales rise
New branding is meant to better communicate the Heineken brand’s Italian heritage
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Foster's Rocks up to spirit beers category with rum 'speer'
Heineken UK is taking Foster’s into the burgeoning ‘speers’ category with the launch of rum-flavoured Foster’s Rocks