Created by: Leo Burnett Launched: 2000 A celebration of the yeuch' factor, this series of ads included a young man retrieving a piece of pizza from his bed and recycling it with Heinz Salad Cream, and a much-criticised execution where a tramp carries a bottle of the usual' in a brown paper bag. They followed convenient media speculation that the brand was to be axed, paved the way for a price hike, and boosted the brand's profile. {{P&P }}

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