All HFSS articles
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NewsFSA appoints former Ofcom boss as new CEO
She has also held senior civil service roles in the Ministry of Justice, the Cabinet Office and the Northern Ireland Office
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsLidl ditching packaging that appeals to kids from sugary sweets and snacks
The move includes eliminating design elements such as 3D or animated shapes and ‘playful product names’ that do not reflect the product itself
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NewsYoplait reformulations see further lowering in sugar content for Frubes and Petits Filous
The move by the French dairy giant means it has reduced sugars across its kids’ yoghurt portfolio by 25% since 2015
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Comment & OpinionWhy the HFSS junk food ad ban u-turn is bad news for brands
Today saw a dramatic shift of position as advertising watchdogs revealed the looming ban on HFSS and junk food ads, due to come into force this October, will be extended rather than shrunk
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NewsWatchdog backtracks on junk food ad ban as brand loopholes closed
Health campaign groups claimed the watchdog’s HFSS proposals for junk food advertising had “loopholes big enough to drive a Coca-Cola truck through”
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NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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NewsKellogg’s launches oat-based crunchy cereal Oaties into supermarkets
The NPD is claimed to stay crunchy in milk, thanks to ‘many months’ of development by Kellogg’s R&D team
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Comment & OpinionEngaging brand stories are crucial to surviving HFSS laws
Creating content that is compelling, memorable, and different to your competition is the key challenge, says Ian Colvin, chief strategy officer at Greenpark
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NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
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NewsProfessor Chris Whitty calls for sugar tax to tackle obesity
Whitty’s annual report also calls for other measures including mandatory reporting on the proportion of HFSS sales, as well as the proportion of food sold that is meat
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NewsLabour’s National Food Strategy calls for industry coalition to tackle obesity and farming crisis
In a briefing with industry bosses yesterday, environment secretary Steve Reed said a coalition would be formed with food sector leaders, academics, charities and key thinkers to create a new way of working with the sector
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WebinarsWATCH: Health trends unpacked: What will healthy eating look like in 2025?
Watch our webinar to hear from Waitrose, Nomad Foods, The Food Foundation and Vypr as they discuss which healthy eating trends and developments will shape consumer choices in the year ahead.
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ProfilesMerchant Gourmet MD Richard Peake on buffets, Elf and an HFSS tax
‘In an ideal world, unhealthy and highly processed foods would be expensive through heavy taxation’
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Comment & OpinionHFSS ad ban: how porridge became the poster child for ‘hidden’ junk food
Porridge has become the poster child for unexpected HFSS products which have been included in the government’s proposed advertising ban on junk foods
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NewsRow over ‘nanny state’ ad ban on sugar-laden porridge products
A raft of products, such as sugar-added granola, instant noodles and sweetened yoghurts, will also be in scope
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Comment & OpinionThe uproar over porridge advertising is utter nonsense
The national coverage seems a deliberate attempt to mislead consumers, says Katharine Jenner, director at the Obesity Health Alliance
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Comment & OpinionHenry Dimbleby: the new lessons from past failures on obesity
The reality of government is a maelstrom of external pressures, internal disputes, and unforeseeable events, says Henry Dimbleby, author of the National Food Strategy and managing partner of Bramble Partners
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ProfilesJNCK Bakery’s Alex Brassill on HFSS, Jaws and Alton Towers
‘I think HFSS regulations are moving things in the right direction, but there probably needs to be more focus on sugar’
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NewsPoliticians back call for bold National Food Strategy to tackle obesity
Three former prime ministers and 10 former health secretaries are among a raft of former leaders backing action in the new report published today