All HFSS articles – Page 51
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Marketers Make mostof evolution
The marketing industry has been faced with challenges at every turn this year. Ofcom's ban on the advertising of HFSS foods to kids has sparked a complete overhaul of the way the industry advertises many well-loved brands. And the unpredictable...
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Has the IndustrY done Enough?
HG Wells once described advertising as legalised lying. It's a view that lobby groups against the food and drink industry share. It tricks kids into eating sugary, salty, fatty foods, they say, and has caused an obesity crisis....
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The NPM is 'little better than a crude calorie count'
As the FSA began the process of reviewing its controversial Nutrient Profiling Model this week, it was on the receiving end of more criticism. Dr Adam Drewnowski, a leading nutritionist and expert in obesity, published a peer-reviewed...
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A healthier future
Character licensing on food and drink has suffered through its association with unhealthy foods and the restrictions imposed on its use in the advertising of HFSS (high fat, salt, sugar) products to kids. According to Mintel's 2007...
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Positive moves for the dairy industry
Positive moves for the dairy industry Jim Begg Director general, Dairy UK Sir; In an industry where too often the glass is seen as half empty, it is encouraging to report...
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Nutrient profile panel told to rip up model and start again
Dairy bosses are calling on the FSA to scrap the Nutrient Profiling Model underpinning Ofcom's restrictions on advertising food to kids and target specific problem products such as sweets and crisps instead.On 20 September, an...
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Companies must curb ads to kids online or risk regulation
Food and drink companies that target children through advertising on the internet have been warned that they must self-regulate their marketing practices, or risk having regulation imposed on them. Since Ofcom's restrictions on advertising foods...
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Children's heroes face axe under new code
Manufacturers could be told to stop using cartoon characters on packs of high fat, salt and sugar foods aimed at children under a new voluntary code.The Department of Health's food and drink advertising promotion forum working group met...
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Two years needed to assess Nutrient Profiling insists FSA
The Food Standards Agency has defended its timetable for the review of its Nutrient Profiling Model, which underpins Ofcom's ban on advertising HFSS (high fat, salt and sugar) products to children.The review's tw0-year timescale came...
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Food companies shun Olympics sponsorship
Ofcom's ban on advertising high fat, salt and sugar foods to children - and fears that the rules could become even stricter in the future - are discouraging grocery companies from sponsoring the London Olympics, it has been...
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FLint: balance, Portion Size, knowledge
As you know, we have been campaigning against the Nutrient Profiling Model. What is your view? We recognise the limitations [of the model]. We said all along we'd review it after a year and we are doing that. We are happy to be...
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Trump that! A fun new way to teachkids about healthy food
Six schoolchildren are sitting in a circle playing cards. It appears to be an ordinary playground game of Top Trumps, but a closer look shows they are not comparing stats on tanks, aircrafts, or dinosaurs. Not even popular film celebrities. It's...
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Children wise up to health
It seems that the Jamie Oliver generation is taking the health message on board. As a result, it is not just mothers who are telling children to drink more nutritionally sound products - the children are asking for them.Claire Witt,...
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A brand evolution that is meaningless
Sir; There are a number of commercial reasons why a company chooses to rebrand: to herald a move away from the old way of doing things; to update the image; to foster a particular attribute, et al. However, no reason is mutually...
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Cheese image threat
The government and its "renegade agencies without portfolio" are a bigger barrier to the future growth of the British cheese market than international competition, and have damaged the image of cheese, according to a Dairy UK survey out next week....
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Letter of the week - Hope of a better model from EU
I am writing in relation to Weigh It Up! This is obviously a subject dear to Kellogg's heart as the FSA model categorises the majority of our products as HFSS (high fat salt sugar). Ironic when breakfast cereals have been scientifically and...
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Tories back The Grocer
The Conservative Party has thrown its weight behind The Grocer's Weigh It Up! campaign - calling for an immediate review of the Food Standards Agency's controversial Nutrient Profiling Model. Speaking exclusively to The Grocer, Tory...
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The Challenge - Attracting adults to the milk category
The soft drinks category is full of 'me too' brands all competing with slightly different USPs, but For Goodness Shakes! stands alone as being the only milk-based sports drink for men. The company's main rivals - Yop, Frijj, Yazoo and Nesquik - all...
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"Tesco's announcement that it would pay farmers up to an extra 5p a litre was a PR masterstroke"
As our Weigh It Up! campaign hit a new high point this week, with a pledge by the Conservative Party to back our calls for a review of the Nutrient Profiling Model, I thought I ought to talk about something else for a change. So let's look at ...
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The Hutton inquiry
Why has the FSA developed a Nutrient Profiling Model that allows chips, chicken nuggets and diet soft drinks to be advertised to children and not honey, cheese, raisins or cereals? Here's what Dame Deirdre Hutton had to say. The Grocer asks:...