Boots has launched a new value range of essentials spanning toiletries, skincare, dental, haircare and period products, with prices ranging from 50p to £1.50.
The own-label range of 60 products is available online at Boots.com from today (7 September). It is due to be rolled out to over 1,000 stores over the next few weeks.
It includes shampoos and shower gels costing from 75p to 85p, 10 disposable razors for £1.50 and toothpaste for 50p.
Boots said the ‘Everyday’ lineup had been designed to be easily identifiable and was the latest addition to an own brand range that had been growing continually. It consists of over 9,000 lines across health, beauty and baby and has over 1,000 products priced at £2 or less, according to the health & beauty retailer.
“At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no-compromise range to help customers make small everyday switches to help save money,” said Jenna Whittingham-Ward, the retailer’s head of beauty, Boots brands & exclusives.
“Jesse Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
Read more: Tired old Boots needs a beauty makeover after Walgreens cancels sale. But how?
Stopping shoppers turning to the discounters and other supermarkets is seen as a key challenge for Boots if it is to stay on track following parent Walgreens Boots Alliance’s recent abandonment of a sale process for the business.
The value range is the latest in a string of moves by Boots to boost its value credentials in the cost of living crisis. In June it launched a prize freeze on over 1,500 own label lines, to last until at least the end of the year. It has also recently enhanced its loyalty scheme offering, with Boots Advantage Card holders now able to get discounts on over 900 products a month.
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