Why Gen Z shoppers could turn out to be the unexpected saviours of the high street

By Glen Parker and chief insight officer EMEA at UM2018-08-29T10:58:00

Young people Gen Z millennials with shopping bags high street

Source: Getty Images

Millennials may prefer shopping online, but new research shows the generation after them sees in-store shopping as a ‘special’ experience, says Glen Parker of UM

Why Gen Z shoppers could turn out to be the unexpected saviours of the high street

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