Highland Park has undergone a brand refresh to place greater emphasis on its Orkney roots.
The reimagined packaging for Highland Park’s 12- 15- and 18-year old single malt whiskies has rolled out globally from this month.
It is billed by the Edrington-owned distiller as a celebration of “the many ways in which its unique Orkney provenance and community inspires it to make a different kind of whisky”.
Highland Park has been distilled for 226 years in Orkney, an archipelago off the northeastern coast of Scotland.
The new design paid tribute to “Orkney’s ethereal light and invigorating climate” with a “fresh, bright and contemporary colour palette”, said Highland Park.
An updated logo and “heather-flecked labels” were a nod to Highland Park’s “unique flavour”, while 100% recyclable outer packaging celebrated the distiller’s use of “the finest sherry-seasoned oak casks”.
The brand’s bottle has also been updated with a “product of Orkney” icon cut into the glass.
“For Highland Park, everything comes back to Orkney, from how we craft our whisky, to how it gets its distinctive taste, to the incredible community of people, who do things their own way,” said global brand director Paul Condron. “We’ve been here for more than 200 years, and the beauty and creativity of our island home continues to inspire us, as well as the unique flavour of the local heathered peat, which, with the new packaging design, is now celebrated, front and centre.”
Highland Park’s whiskies are available via DTC, as well as in selected retailers including including Harvey Nichols, Waitrose and The Whisky Shop.
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