All Hot beverages articles – Page 53
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Twinings aims to boost share of speciality tea
Premium tea brands Twinings and Jacksons of Piccadilly are expanding their ranges with moves into organic and Fairtrade respectively.The two brands, both owned by Associated British Foods, are introducing the new options this month in an...
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'Botox in a bottle' taps functional drinks trend
"Botox in a bottle" is how the latest innovation to hit the crowded water category is badging itself. Beauty From Within is manufactured by Bio-Synergy and contains all-natural ingredients, including aloe vera, green tea and vitamins...
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Emmi Caffè Latte
Emmi UK has launched a new iced merchandising tray to increase the appeal of its Caffè Latte range. Emmi Caffè Latte is the only iced coffee made with real espresso and fresh milk. It comes in a handy cup with a resealable lid, making it perfect...
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PG Tips claims title of biggest ethical brand
PG Tips will become the UK's biggest ethical food and drink brand following certification of one of its major tea plantations by the Rainforest Alliance, The Grocer can reveal.From January all PG Tips packs will carry the Alliance logo...
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Clipper Teas bids whittled down to five
Clipper Teas, the organic and Fairtrade hot drinks supplier, is to be sold off, it is understood. Clipper's founders Lorraine and Michael Brehme had received 10 bids and were whittling these down to a shortlist of five, a source close to...
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Company Profile - Mangajo
Company: Mangajo
Established: 2003
Turnover: £5m
Number of lines: 6
Launching a tea-based chilled drink in a country that stalwartly regards tea as something that should only be served hot doesn’t seem like the most sensible approach… -
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acid test - Yorkshire Tea: Tea Loaf
Expert's verdict: 8/10 ?The packaging works well and has a traditional feel, which makes you think of an old-fashioned tea room. It plays on its heritage and it works. Unfortunately the Try Me Free sticker detracts from the packaging and it is...
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The Challenge
Unilever's Lipton Ice Tea brand is the best-known rival to Mangajo although the majority of the products are made from black tea rather than green tea and are marketed as a mainstream source of refreshment rather than a niche product....
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Company Profile Mangajo
Launching a tea-based chilled drink in a country that stalwartly regards tea as something that should only be served hot doesn't seem like the most sensible approach for a start-up company. And indeed, in its early years green tea drink company...
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Campaign trail: Taylors of Harrogate
Taylors of Harrogate has turned the spotlight on its Yorkshire Tea brand in the latest burst of TV advertising for the range. Due to hit the small screen from 21 October, the ad focuses on the brand's newly-launched marmalade cake and...
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Spotlight: Drink Me Chai aims to create exciting category
Drink Me Chai is carving a new niche in the hot beverages market. Although it is positioned in the malt and instant hot beverage fixture, MD Amanda Hamilton believes it is creating an exciting category "which is a hybrid between tea and coffee...
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Competition brewing in hot beverage aisles
Kenco grabbed top spot last weekend with 25% of promotional activity in the top five hot beverages chart roundly beating Tetley, in second place with 19%. But it is Nescafé that once again takes the plaudits in the year-to-date chart with a...
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Premium values are brewing
Starbucks has done the coffee market a favour. Consumers now want the same standard of coffee at home and are rushing out to buy pod coffee machines such as Nescafé's Dolce Gusto, Douwe Egberts' Senseo and Kenco's Tassimo.As a result roast and...
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Campaign trail: Nestlé turned the spotlight on its Nescafé Collection
Nescafé Budget: £2.7m Manufacturer: Nestlé Nestlé turned the spotlight on its Nescafé Collection brand with a £2.7m marketing push in March. The six-month campaign drew an analogy between taste and music, and press and poster...
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Speciality coffee
Roast and ground coffee suppliers are laughing as consumers become more discerning and prepared to pay more. "Consumers are becoming more passionate and educated about coffee, actively seeking out premium quality," says David Rogers, sales and...
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Trends & Developments
?Percol rushed the first Guatemalan coffee crop down the mountains in June this year to market it as a coffee equivalent to Beaujolais Nouveau. The Fairtrade and organic brand's New Harvest Guatemala uses Arabica beans grown at an altitude of...
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green tea thrives as a healthy proposition
Consumers are taking on board the health benefits of green tea, and this sector has grown by 11.6% to £11.6m [Nielsen MAT w/e 30 June 2007]. "Green tea continues to grow," says Waitrose's Michael Simpson-Jones. "I believe the interest...