All Hot beverages articles – Page 54
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Fashionable Nescafé
Nescafé has signed up TV fashion gurus Trinny Woodall and Susannah Constantine to front the brand’s first ‘text-to-win’ promotion.The £5m on-pack push will give consumers the chance to win one of 10 shopping sprees, each worth £10,000, with the...
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C-T faces strike action
Carlsberg-Tetley has vowed that supplies of Tetley’s bitter will not be hit after staff at its Leeds brewery voted in favour of a week-long strike.As The Grocer went to press, the brewer was meeting union leaders in a bid to avert action after...
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Wake up call from Typhoo
Premier Foods is kicking off the new year with a £5.6m marketing investment behind Typhoo tea.Breaking this week, activity includes a new TV ad campaign for the main brand and sponsorship of GMTV's LK Today programme by Typhoo...
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ABF buys G Costa
Associated British Foods, with brands Ryvita, Twinings and Ovaltine has bought speciality food company G Costa for an undisclosed sum.Blue Dragon brand owner G Costa, which reported annual sales in 2002 of £51.8 m, said the company would be...
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The jars option
Twinings is throwing its limited edition Options range of hot drinks into jars this winter for the first time.The hot beverages expert, which bought the Options brand from Novartis at the end of last year, said Banoffee flavour would be the...
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Barbarella inspires new poster push by Lavazza
This is one of the stunning images which will be used to promote Italian coffee stalwart Lavazza over the coming year.The creation of celebrated French fashion photographer Thierry Le Gouès, it will be joined by one other picture to form a...
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Wells takes RTD route
Charles Wells has become the latest brewer to dip its toe in the ready-to-drink market.The Bedford-based brewer is in talks with buyers about Muse, a spirits-based RTD in four variants – Sex on the Beach, Long Island Iced Tea, Illusion and...
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Tetley branches out into speciality tea offerings
Tetley is continuing its bid to rejuvenate the tea market by launching two new ranges of speciality brews.The company is taking a leaf out of its foreign operations’ book by introducing traditional tea drinkers to speciality offerings under...
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AG Barr profits brew
Scottish drinks manufacturer AG Barr said the hot weather had boosted its citrus-based drinks – Orangina, Lipton Ice Tea and Simply Citrus. Pre-tax profit rose 16% from £6.2m to £7.2m for the six months ended July 26. Turnover increased by...
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Irish coffee’s debut in microwave
Cream liqueur manufacturer Saint Brendan’s is launching what it claims is the first microwaveable Irish coffee.
The Derry-based company is rolling out Shannon’s Irish Coffee next month ahead of Christmas with listings already confirmed in… -
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tea time gossip
Tetley’s Quickbrew tea brand is getting new packaging this month, followed by a gossip-themed marketing push targeting younger tea drinkers.Packs will contain fridge magnets with ‘adult’ words and phrases, while an online campaign lets...
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The Saturday Essay
>>Fairtrade principles should apply to all goods from developing countries… Lorraine Brehme, director, clipper teasThis year marks a decade since the Fairtrade Mark was launched with an initial offering of three products – a...
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Sunny D for sale
Procter & Gamble is seeking a buyer for its Sunny D and Punica juice drink brands in order to focus on its snacks and coffee businesses. The company said it would consider sale or alternative offers for the two businesses as a group or as...
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Breaking down the ice barrier
Unilever Bestfoods is backing its Lipton Ice Tea brand with £6m of marketing activity, led by a new TV and cinema ad. Building on last year's Don't knock it until you've tried it' theme, the new execution is aimed at 18 to 30-year-olds. It...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
TEA WARS BOIL
n More than £22m is being poured into the tea category’s marketing cup by rival tea brands PG Tips and Tetley.
n PG Tips owner Unilever Bestfoods is also bringing out Freeflow bags, made from a natural fibre and said to… -
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
IN GOOD HEART Tetley has pledged to continue promoting tea's health benefits, despite rulings from advertising watchdogs that its latest campaign was "misleading". Complaints centred on a claim that tea's antioxidants could help to keep the...
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Tea brands battle comes to a £20m boil
Simon Mowbray Britain's £1bn hot beverages market looks set for one of grocery's biggest brand battles of the year. More than £20m is to be poured into new rounds of backing for the nation's two biggest tea brands PG Tips and Tetley with...
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Nestlé close coffee plant in Latin America
Nestlé is to end its instant coffee production in El Salvador and blamed high running costs and outdated machinery for the closure of the plant.Nestlé said it would continue to sell instant coffee in El Salvador, and buy bags of beans from...