All Hot beverages articles – Page 54
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Hit or Miss?
>>How one of 2004's top launches is faringProduct: Tetley Plus tea bagsCompany: TetleyLaunch date: February 2004Tetley last year decided to transform its struggling Tea:Therapy brand into...
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Working Week
>>neil mcleod, brand manager, fairtrade coffee supplier cafédirectNeil McLeod is the brand manager at Fairtrade coffee supplier Cafédirect, but his job focus has recently turned from promoting the company’s coffee brands,...
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Radio-active cup of tea with Fry
Twinings is launching a national radio campaign for its speciality teas with actor Stephen Fry, as it forges ahead with its plan to double its UK business by 2008.Fry, who has been fronting TV commercials for the brand’s first everyday tea,...
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CCE-Nestlé get together for iced tea
Following falling sales of fizzy drinks in the UK, Coca-Cola Enterprises is moving into the iced tea category with the launch of Nestea Iced Tea.CCE said the move was in response to increasing consumer demand for adult, non-carbonated drinks....
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The best possible taste
Union Coffee Roasters has a way with beans, says Stefan ChomkaAsk Jeremy Torz, director of Union Coffee Roasters, to describe his coffee and words such as “strong” and “smooth” are conspicuous by their absence.Torz instead likes...
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Coffee prices are set to soar
Coffee prices in supermarkets are set to rise sharply after key exporters warned there would be a shortfall in raw material.Brazil, Colombia and Vietnam have all estimated that the market will be left wanting after poor growing conditions in...
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Tetley chiefs aim to bag western Europe potential
Tetley Group has made a number of senior management changes to reflect the growing importance of western Europe to its overall growth strategy.The current commercial director, GB, Nigel Holland, will now be responsible for the whole of the...
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In adult company with Giotto
Buyers have welcomed Ferrero’s first foray into the adult biscuit category, but warn that consumers could be confused about the product’s positioning.Ferrero describes Giotto as an adult biscuit that is the perfect companion to coffee. On...
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Organic in the mix proved a real tonic
Liz Hamson reports on the success story of Juniper Green, a gin with a differenceHowever, though the gin has picked up plenty of awards along the way, Parker is first to acknowledge that life hasn’t all been Long Island iced teas....
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Time for tea marketing director
Chris Rigby has been named UK marketing director for tea producer Twinings.He joins after five years at Diageo where he was marketing director for brand innovation and worked on international projects for Gordon’s Gin and Smirnoff Vodka....
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Asda launches its first range of Fairtrade lines
Asda has launched its first range of Fairtrade products.Rolling out to coincide with Fairtrade Fortnight, which began this week, the nine-strong range includes tea bags, coffee, honey and four fresh fruits – pineapple, mango, grapes and...
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UK consumers look for healthy sugar options
Adding sugar to tea has overtaken breakfast cereal as the most popular use of sugar with 37% of tea drinkers adding sugar compared to 33% adding to cereal, according to Mintel in its latest report.Despite this, the report found that British...
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Merrydown sold to Irish drinks group
Sussex cider maker Merrydown has been sold for £36m to the Ireland-based SHS group, which owns the WKD and Woody’s drinks brands.Sales in 2003 for SHS totalled £255m with profits at £19.2m. The company also owns Douwe Egberts coffee, Cobra...
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£5m gift for PG birthday
Unilever UK Foods is spending £5m on promoting PG Tips and introducing the brand’s first limited edition product as part of plans to celebrate the tea’s 75th anniversary.PG Tips Special Blend Limited Edition Tea – a blend of Kenyan and Ceylon...
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Wall’s puts £24m into new launches
Wall’s is hoping to bounce back from last year’s disappointing summer by teaming up with Italian coffee brand Lavazza as part of a £24m investment in its 2005 ice cream range.
Carte D’Or Lavazza (rsp: £2.79 for one litre) follows the launch of… -
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Campaign trail: Nescafé Half Caff
Nescafé Half Caff Manufacturer: Nestlé Brand: Nescafé Budget: part of a £6m spend British actor Tom Conti is the star of a new television ad for newly launched Nescafé Half Caff. The execution shows Conti announcing the national...
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Tea Council champions 4-a-day
Tea drinkers are to be encouraged to drink four cups a day as part of a new £1.5m campaign by the Tea Council to stop consumers switching to soft drinks.On average, Brits drink three cups a day, but the Tea Council is bidding to add one extra...
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Kraft turns the heat on Senseo
Kraft has upped the ante in the hot beverages market by launching a new in-home hot drinks system to take on Douwe Egberts’ Senseo coffee machine.Developed in partnership with electrical specialist Braun, the Tassimo machine, which goes on sale...