All Hot beverages articles – Page 56
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Green light at Twinings
Twinings is refreshing its green tea offering with an updated pack design and two new products. The newcomers, Early Grey Green Tea and a Green Tea Selection pack, are the first product extensions since the Twinings green range was launched three...
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The Acid Test
>>consumers and buyers give their views on the latest launchesShannon’s irish coffeeFrom: Saint Brendan’s Irish coffee fans are the target of this whiskey-based drink designed to be merchandised in the cream...
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The Acid Test
>>consumers and buyers give their views on the latest launchesKidz-TFrom: Clipper TeasClipper is aiming to draw kids to the hot beverage category with this banana flavour tea. The company claims 93% of the...
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The older get wiser
What do elderly people do with their time? Play bowls? Go to tea dances? Perhaps. But the answer's also to be found at the major multiples' agms where most of the audience are white haired, shrewd operators.A visit to the annual general meetings...
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Tea is a triumph of style and substance
It's out with the old for tea advertisers, but will the new look attract a fresh generation? Lisa Riley reports It's been an exciting if turbulent year for the tea market, which is experiencing something of a style renaissance. The New Year saw...
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Somerfield
Somerfield is extending two experiments, 24 hour trading and in store coffee bars. On July 18 three more stores will join the New Invention outlet in Willenhall, West Midlands and trade throughout the night Bristol, Dulwich and Birmingham. The...
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Coffee is where the greatest effort is needed to drive sales
Pat Collier hot beverages buyer for the Co-op group The Nescafe campaign has added some interest into the category. But initial views are that the new users it has attracted tend to enter through smaller pack sizes. As in soft...
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Why coffee brands just will not be ground down
With a £30m expenditure on its Nescafé ¢rand, Nestlé ¬eads a spirited fightback by coffee suppliers. Lisa Riley reports It has been a busy year for coffee manufacturers who have tried to breathe life into a mature, but flagging, market with a...
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The grass is greener on the alternative side
Forever the poor relation in terms of value and volume, speciality tea is now bucking the downward trend in the tea market. So much so, in fact, that sales of some variants, like green tea, are outpacing more conventional offerings by a...
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Nick Kilby stepped up to the role of marketing and developme
What interests do you have outside the office? Working for Tetley in France was a great opportunity to knock my culinary skills into shape. I love the French appreciation of food and am happiest messing about in the kitchen. I also love...
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Katherine Lilley has been running her Dedham Gourmet shop fo
She bought the shop, in Colchester, Essex, from a friend as soon as she left university. The oak-beamed store is in a prosperous high street. Bestsellers are cheese, teas, olives and farmers' honey. "We have been local sourcing for years and...
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Making steady progress
All sales figures, from Information Resources unless otherwise stated, are for the year ending April 21, 2002. Types of store shown in brackets. l Hot Beverages Kraft Kenco Purely/Rappor stick packs Established brands in a stick format aimed at...
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Great Danes to take home
Danish supermodel Helena Christensen has been called up by Carlsbery-Tetley to turn heads in its latest campaign for Carlsberg Export. Playing on the theme that both Miss Christensen and the beer are great Danish exports, 48-sheet poster ads carry...
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Mary Carmichael
Tetley's decision to axe its iconic Teafolk appears to have backfired with the tea giant suffering a dramatic drop in sales, new figures reveal. The number two tea brand pensioned off the famous Teafolk after 28 years in January as Britain's three...
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Bogof's week
The impeccably coiffured Elizabeth Edwards, UK marketing manager of Twinings tea, caused rather a frisson at the first Food and Drink Federation organic forum last week, reports a colleague. Her confession she was feeling "rather delicate" after a...
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Bogof's week
Joined in the fun with the Whitbread dignatories as they enjoyed their last ever Stella Artois tennis tournament at Queen's Club. Judging by the numbers ensconced in the lovely tea and hmm bar area, it's obvious not all of them will miss the...
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Bites: Nestlé Rowntree's Bursting Bugs; Twinings; Bakers Complete; Loyd Grossman
Nestlé Rowntree's Bursting Bugs, available in store this week, make their TV debut on August 4 in a four-week ad burst part of a £5m spend on the Rowntree brand.
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Promotions all too successful and new stores are shown off
Only three full baskets were checked in this week and Asda had the cheapest at £37.10. Special promotions were responsible for two out of stocks in our weekly shop. There was no 100g Nescafé ¡t Waitrose because the 15%-off deal had wiped...