All Hot beverages articles – Page 61
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Great Danes to take home
Danish supermodel Helena Christensen has been called up by Carlsbery-Tetley to turn heads in its latest campaign for Carlsberg Export. Playing on the theme that both Miss Christensen and the beer are great Danish exports, 48-sheet poster ads carry...
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Mary Carmichael
Tetley's decision to axe its iconic Teafolk appears to have backfired with the tea giant suffering a dramatic drop in sales, new figures reveal. The number two tea brand pensioned off the famous Teafolk after 28 years in January as Britain's three...
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Bogof's week
The impeccably coiffured Elizabeth Edwards, UK marketing manager of Twinings tea, caused rather a frisson at the first Food and Drink Federation organic forum last week, reports a colleague. Her confession she was feeling "rather delicate" after a...
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Bogof's week
Joined in the fun with the Whitbread dignatories as they enjoyed their last ever Stella Artois tennis tournament at Queen's Club. Judging by the numbers ensconced in the lovely tea and hmm bar area, it's obvious not all of them will miss the...
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Bites: Nestlé Rowntree's Bursting Bugs; Twinings; Bakers Complete; Loyd Grossman
Nestlé Rowntree's Bursting Bugs, available in store this week, make their TV debut on August 4 in a four-week ad burst part of a £5m spend on the Rowntree brand.
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Promotions all too successful and new stores are shown off
Only three full baskets were checked in this week and Asda had the cheapest at £37.10. Special promotions were responsible for two out of stocks in our weekly shop. There was no 100g Nescafé ¡t Waitrose because the 15%-off deal had wiped...
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Food critic Michael Winner joins Kenco brand ambassador Derv
GlaxoSmithKline is re-running its Hedex stressed mum' ads for four months on Channel 4 and satellite channels from Monday (June 10). A £2.8m Don't forget the dip' campaign for Walkers Doritos Dippas is on air during the World Cup featuring...
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Major brands caught out by rise in Queen's popularity
Seven of Britain's top 10 fmcg brands are ignoring the Queen's Jubilee, a survey by The Grocer has revealed. Only three of Britain's best selling brands, Walkers, Kit Kat and Nescafé, have planned marketing activity. The results have shocked some...
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TETLEY tea: therapy
Usually I drink strong Yorkshire Tea but when I have time I try different blends from the local tea merchants. I like a good cuppa many times a day, especially if someone else is making it for me. I do drink herbal teas for their fruity flavours,...
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It's time for tea to turn on the herb therapy decides Tetley
Simon Mowbray Tetley has revealed ambitious plans to create a "totally new sector" in the tea market. The company is launching Tea:therapy, a range of teas which make a "normal cuppa" but have the added taste of herbs. Coming in three different...
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The serious decline of the hot beverages market is forcing m
In continental Europe and in other parts of the world, iced beverages have been well received but in the UK they are still struggling. However, Unilever Bestfoods says one of its brands is poised to establish a new iced tea segment within the soft...
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Typhoo bids to catch up with dose of the OO factor on TV
Typhoo will next week kick off its £3m push to get back into the premier league of tea brands with a new TV commercial breaking on Monday (April 15). The brand has endured a torrid time recently, with latest figures from Information Resources...
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A time for real action
Downgraded from a summit to a seminar, (what's the difference, Tony?), the prime minister's coffee morning with the white coats and green wellies brigade (aka the food chain) this week was, whatever media critics might say, an important stage in the...
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Big spend on Rappor
Kraft Foods is aiming to boost sales of its Kenco Rappor coffee range to consumers in their 20s and 30s, with redesigned packaging and a £1.2m marketing spend. New TV and cinema ads and sampling activity in major commuter zones account for most of...
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Ice try with first Lipton ad support
Unilever Bestfoods is backing the relaunch of its Lipton Ice Tea with £5m, including the brand's first ad support. The tea now in glass bottles will be rolled out in the summer. Lemon and Peach flavours join Original following successful trials...
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Typhoo bags £5m overhaul
Simon Mowbray Typhoo is to become the latest major tea brand to undergo a multi-million pound revamp, in a bid to halt plummeting sales. Premier Foods International is brewing up a £5m overhaul of the famous brand, including new packaging and a...
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Eden Vale Munch Bunch yogurt and fromage frais brand is spon
Kraft Foods has introduced Expresso and Decaffeinated variants to its Carte Noire roast ground coffee brand. Football Mix a collection of jelly and foam sweets has rejoined Haribo's range to help retailers capitalise on World Cup interest....
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C-T pitch could be ruled outer bounds
Carlsberg-Tetley's multi-million pound warm-up plans for the World Cup could be shown a red card if a complaint by a rival brewer is upheld. The brewing giant is hoping to score millions of extra sales in the run up to this summer's tournament in...
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Lager and Export relaunches key to C-T's £45m battle plan
Tim Palmer Carlsberg-Tetley has topped the league of big spending brewers by announcing a staggering £45m budget for its two key lager brands this year. The giant spend beats the £42m Interbrew is putting behind Boddingtons and Stella Artois, and...
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It may be the oldest drink on earth, but this month's trawl
Staying with the battle of the sexes in drinks, Taiwan firm Uni Président has launched his' and hers' premium coffee drinks. His Café is a blend of strong Mandheling coffee with 50% milk and sugar, while Her Café is a similar blend but with more...