All Hot beverages articles – Page 64
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News
Coffee is where the greatest effort is needed to drive sales
Pat Collier hot beverages buyer for the Co-op group The Nescafe campaign has added some interest into the category. But initial views are that the new users it has attracted tend to enter through smaller pack sizes. As in soft...
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Somerfield
Somerfield is extending two experiments, 24 hour trading and in store coffee bars. On July 18 three more stores will join the New Invention outlet in Willenhall, West Midlands and trade throughout the night Bristol, Dulwich and Birmingham. The...
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Tea is a triumph of style and substance
It's out with the old for tea advertisers, but will the new look attract a fresh generation? Lisa Riley reports It's been an exciting if turbulent year for the tea market, which is experiencing something of a style renaissance. The New Year saw...
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Nick Kilby stepped up to the role of marketing and developme
What interests do you have outside the office? Working for Tetley in France was a great opportunity to knock my culinary skills into shape. I love the French appreciation of food and am happiest messing about in the kitchen. I also love...
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Katherine Lilley has been running her Dedham Gourmet shop fo
She bought the shop, in Colchester, Essex, from a friend as soon as she left university. The oak-beamed store is in a prosperous high street. Bestsellers are cheese, teas, olives and farmers' honey. "We have been local sourcing for years and...
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Mary Carmichael
Tetley's decision to axe its iconic Teafolk appears to have backfired with the tea giant suffering a dramatic drop in sales, new figures reveal. The number two tea brand pensioned off the famous Teafolk after 28 years in January as Britain's three...
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Great Danes to take home
Danish supermodel Helena Christensen has been called up by Carlsbery-Tetley to turn heads in its latest campaign for Carlsberg Export. Playing on the theme that both Miss Christensen and the beer are great Danish exports, 48-sheet poster ads carry...
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Making steady progress
All sales figures, from Information Resources unless otherwise stated, are for the year ending April 21, 2002. Types of store shown in brackets. l Hot Beverages Kraft Kenco Purely/Rappor stick packs Established brands in a stick format aimed at...
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Promotions all too successful and new stores are shown off
Only three full baskets were checked in this week and Asda had the cheapest at £37.10. Special promotions were responsible for two out of stocks in our weekly shop. There was no 100g Nescafé ¡t Waitrose because the 15%-off deal had wiped...
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Bites: Nestlé Rowntree's Bursting Bugs; Twinings; Bakers Complete; Loyd Grossman
Nestlé Rowntree's Bursting Bugs, available in store this week, make their TV debut on August 4 in a four-week ad burst part of a £5m spend on the Rowntree brand.
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Bogof's week
The impeccably coiffured Elizabeth Edwards, UK marketing manager of Twinings tea, caused rather a frisson at the first Food and Drink Federation organic forum last week, reports a colleague. Her confession she was feeling "rather delicate" after a...
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Bogof's week
Joined in the fun with the Whitbread dignatories as they enjoyed their last ever Stella Artois tennis tournament at Queen's Club. Judging by the numbers ensconced in the lovely tea and hmm bar area, it's obvious not all of them will miss the...
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Food critic Michael Winner joins Kenco brand ambassador Derv
GlaxoSmithKline is re-running its Hedex stressed mum' ads for four months on Channel 4 and satellite channels from Monday (June 10). A £2.8m Don't forget the dip' campaign for Walkers Doritos Dippas is on air during the World Cup featuring...
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Major brands caught out by rise in Queen's popularity
Seven of Britain's top 10 fmcg brands are ignoring the Queen's Jubilee, a survey by The Grocer has revealed. Only three of Britain's best selling brands, Walkers, Kit Kat and Nescafé, have planned marketing activity. The results have shocked some...
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TETLEY tea: therapy
Usually I drink strong Yorkshire Tea but when I have time I try different blends from the local tea merchants. I like a good cuppa many times a day, especially if someone else is making it for me. I do drink herbal teas for their fruity flavours,...
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The serious decline of the hot beverages market is forcing m
In continental Europe and in other parts of the world, iced beverages have been well received but in the UK they are still struggling. However, Unilever Bestfoods says one of its brands is poised to establish a new iced tea segment within the soft...
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It's time for tea to turn on the herb therapy decides Tetley
Simon Mowbray Tetley has revealed ambitious plans to create a "totally new sector" in the tea market. The company is launching Tea:therapy, a range of teas which make a "normal cuppa" but have the added taste of herbs. Coming in three different...
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Typhoo bids to catch up with dose of the OO factor on TV
Typhoo will next week kick off its £3m push to get back into the premier league of tea brands with a new TV commercial breaking on Monday (April 15). The brand has endured a torrid time recently, with latest figures from Information Resources...
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A time for real action
Downgraded from a summit to a seminar, (what's the difference, Tony?), the prime minister's coffee morning with the white coats and green wellies brigade (aka the food chain) this week was, whatever media critics might say, an important stage in the...