Hot Topic

And so Premier Foods' crusade to drag its iconic British brands into the 21st century continues... Following last year's makeovers of Hovis and Mr Kipling, Oxo has now received a facelift to lend it some youth appeal to belie its 100 years.

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now