Household <span id="Household"></span> – Page 16
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Category Report
Spotless for less! Household Category Report 2017
The average price of household cleaning products, loo roll, facial tissues and detergents has crashed 8% in the past year
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Comment & Opinion
Building affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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News
Paul O'Grady smells out Febreze's Twelve Stinks of Christmas
A video featuring O’Grady and The London Community Gospel Choir forms part of a new P&G social media campaign
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News
Zoflora launches odour remover for pet owners
‘Malodour technology’ has been tested against smells including excrement and ‘wet dog’
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News
SCA launches promotional pushes for Velvet Comfort and Plenty
Company also announces new tie-up with the new Trolls movie
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Category Report
Gotta charge 'em all: Batteries Category Report 2016
The Pokémon Go phenomenon has shown this is the year that power’s gone portable, offering the category new opportunities
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News
Paul Clarke gets sales & marketing role at Spectrum Brands
Clarke joined the company in 2014 as sales controller for the appliances division
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News
Fairy Non-Bio links with Mumsnet for app sponsorship
Almost two-thirds of visits to the parenting site’s forums are via mobile devices
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News
DCS Group invests £10m in expansion plans
Household brands distributor DCS Group has invested £10m expanding its operations to a new 25-acre site in Banbury with funding from Barclays.
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News
Reckitt Benckiser launches £2.2m push for Cillit Bang
The ad shows dancer Daniel ‘Cloud’ Campos ‘discovering the power’ of Cillit Bang
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News
Bloo set to air new TV advert for FoamAroma
The 20-second ad will make its debut today (11 July) and run until October
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News
Domestos to donate sales to Unicef sanitation programme
The tie-up aims to help 25 million people gain improved access to clean toilet facilities
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News
UK toilet tissue manufacturer Accrol successfully floats on AIM
Blackburn-based toilet tissue manufacturer Accrol began trading on London’s AIM market today after raising £63.5m from institutional investors.
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News
Surf adds Clothes Care colour maintenance detergent duo
The laundry detergent range is available from this month in two formats – liquid (23 washes) and capsule (16 washes)
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News
P&G ramps up green credentials with Fairy phosphates clean-up
The move will result in the removal of 14,000 tonnes of phosphates from Fairy products
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News
Persil and Stork get royal designs for Queen's 90th birthday
They are among seven Unilever brands to hold a royal warrant of appointment
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Comment & Opinion
Smart design can change a category
Plugholes are everywhere; you’ll find five in a typical UK home
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News
A third of UK shoppers willing to buy groceries direct from suppliers
Toilet paper is the item most likely to be bought direct, exclusive survey for The Grocer shows
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News
Ora kitchen towel brand gets Handy Pack and Holder products
Their launch targets ‘on the go’ occasions…
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Category Report
Household category report 2016
Growth is a tall order in a deflationary environment. So how have these household champs managed to grow by almost £40m?