Household <span id="Household"></span> – Page 26
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NewsPersil revamp targets 30min washing cycles
Laundry detergents that work at low temperatures? Pah. Unilever reckons it has gone one better with a revamped Persil Small & Mighty that promises short washing cycles as well as a 30C wash. The concentrated format has been...
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Analysis & Features
Commodities: Detergent ingredients soar, threatening retail prices
Detergent brands have been relying on consumer loyalty and large ad spends, says Mintec’s Robert Miles. But cost increases are threatening their dominance
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NewsPersil washing-up liquid is back with a fruity look
Persil washing-up-liquid which was axed by Unilever 14 months ago is being resurrected this month with a new look and formula. In November 2009 the range was the highest-profile victim of Unilever's strategy to reduce its number of...
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News
Britain's 100 Biggest Brands 2011: Persil to Young's
Persil’s 100-year history has earned it the trust of consumers, but that doesn’t mean brand owner Unilever has been resting on its laurels. It…
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News
Britain's 100 Biggest Brands 2011: Surf to Anchor
Surf’s up – in value terms – though volume sales have remained static. In September, the brand rolled out its Small & Mighty liquids in larger packs, and last month relaunched the core range with improved fragrances and a new pack design.
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NewsCampaign Trail: Air Wick brightens up spring
Reckitt Benckiser is ushering in the spring cleaning season with a not-to-be-sneezed at £8.5m Air Wick TV campaign. Brighten Up Your World features the brand's new strapline, 'There's something in the Air Wick', designed to remind...
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News
EcoForce gets green goods into Oxfam
Green household brand EcoForce has won listings in Oxfam stores nationwide, the brand's first appearance in a charity chain. EcoForce's recycled clothes pegs, heavy duty kitchen scourers, sponge scourers and multi-purpose cloths (rsp:...
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NewsFocus On Household: Household glams up
Suppliers are finding that it’s no longer enough for household products to be effective and offer value for money. These days, they need to look good, too. Simon Creasey reports
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News
Focus On Household: Probiotic Aggie gets help from good bacteria
"Many cleaning products are like using a sledgehammer to crack a nut," claims Aggie MacKenzie, star of Channel 4 TV series How Clean Is Your House?
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News
Focus On Household: Brands hone in on eco-friendly consumer need
While the biggest names in the sector - Procter & Gamble, Unilever and Reckitt Benckiser, for example - have made pledges to help the environment, some producers see environmental concerns as their raison d'être.
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News
Focus On Household: Innovations
Brasso Gadget Care (rsp: £4.99) is a silicon gel cleaner with anti-static properties, designed to clean a range of gadgets, including iPads and smartphones.
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Comment & OpinionAd of the Week: Andrex's dog day afternoon is hard to absorb
There’s a fine line between cute and creepy. Just picture John Craven in a babydoll dress…
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NewsRetailers blast 'daft' crackers rules
Retailers are being forced to ask for ID from people buying Christmas crackers in order to avoid facing tough penalties.
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NewsAndrex puppy gets digital makeover
The Andrex puppy – one of the most enduring brand ambassadors in UK advertising – has been given a digital makeover.
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Analysis & FeaturesAcid Test: Rolo Potz
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.
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NewsAcid Test: Method laundry detergent
Method promised a “laundry revolution” when it launched its first laundry detergent range in July, claiming the liquid was “eight times more concentrated than traditional detergents”.
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NewsGrocer 33: Half-price Häagen Dazs helps Morrisons
With the greatest number of items on promotion (15) Morrisons had the cheapest basket this week. Half-price Häagen Dazs and the cheapest pineapple (£1) helped it move three places up the table.
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NewsCampaign Trail: Winter ice cream enticement
Chocoholics are the focus of Häagen-Dazs marketing plans as it kicks off a £2m push for its chocolate ice creams. The Intensely Irresistible campaign launches on 13 September with another airing of the 'Ballet' TV ad, showing a couple sharing a...
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News
Lovetub launch gives sofa surfers a hot alternative to ice cream
Farmhouse Fare is taking on Häagen-Dazs and Ben & Jerry's this winter with a cheeky new range of sponge desserts that come in ice-cream style tubs but are designed to be heated and eaten hot.Lovetub puddings, which come in two...
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NewsLiquid Persil and Surf get big pack formats
Unilever is hoping to grow the concentrated liquid category in laundry with new bulk packs of its key brands and a £12m supporting campaign. It is introducing "big pack" versions of Persil Small and Mighty and Surf Small and Mighty this...