Household <span id="Household"></span> – Page 27
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Harrods lists Tahira Ramadan calendar
Halal food company Tahira Foods has won a contract to supply Harrods with chocolate Ramadan calendars. Similar to a Christmas advent calendar, the Ramadan calendar contains 30 pieces of milk chocolate in a box decorated with Islamic...
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A posher roll by Nouvelle
Eco-friendly toilet paper brand Nouvelle is ditching its original loo roll and replacing it with a soft variant to tap into growth in premium products.Brand-owner Georgia-Pacific is putting £2m behind the launch of Nouvelle Soft,...
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Andrex claims an eco first in green toilet roll
Andrex is to become the first major toilet tissue brand to boast certification from the Forest Stewardship Council , as part of a new green sourcing drive from brand owner Kimberly-Clark, The Grocer can reveal.
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Ecover launch targets the male eco-warrior
Ecover is broadening its horizons beyond household cleaners with the launch of boat and car care products, ahead of a major push into personal care next year.The boat and car ranges, available now, are targeting the largely untapped...
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Andrex targets kids to boost moist tissue
Kimberly-Clark plans to focus its innovation on the moist toilet tissue category in an attempt to help grow the market 10-fold to £150m.This week it launched Andrex Kids - as predicted by The Grocer in February -in the first plank of NPD...
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P&G plans to keep Daz ahead of Surf
P&G is planning a relaunch of its Daz value brand to stay ahead of Unilever rival Surf.The revamp is likely to include fragranced variants joining the brand, with products set to hit shelves early next year. The fragranced...
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Grot-busting bleach launch
Unilever is boosting its Domestos portfolio with a 'grotbusting' bleach, backed with a £2m ad campaign.Domestos Grotbuster, available next month, is a super-thick bleach designed to cling to dirt on hard-to-reach surfaces. It comes in a...
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Ecover checks its ecological sustainability
Ecover is to measure the ecological impact of three of its key products in a move that will go further than any other eco-scheme, the company has claimed.It has kicked off a project with environmental consultants Best Foot Forward to...
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Just-washed smell for up to a month
Unilever is ploughing £3m into promoting new "fresh release" technology for Persil that gives clothes a just-washed smell for up to four weeks.New formulations are rolling out across Persil powders and gel tablets that contain...
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Andrex in bid to trademark kids' brand
Andrex is eyeing the children's tissue market with plans to take on rival Procter & Gamble's Kandoo kids' brand.Brand owner Kimberly-Clark has applied to register Andrex Kids as a trademark in the UK, with products such as moist and...
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Reckitt Benckiser's trio cleans up in household
Reckitt Benckiser has started 2008 with a major push on its household brands, taking no fewer than three spots in the top five household category chart last weekend.Air Wick clinched first place with 25% of activity, primarily focused on...
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Smart innovations enter the dishwashing cycle
One third of households now own a dishwasher, according to Waterwise. It therefore comes as little surprise that Finish Auto dishwash continues to beat Fairy Hand dishwash into second place in the household cleaning market. However, industry...
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Energizer wipes up the last Wet Ones
Energizer Personal Care has cleaned up on the global rights to Wet Ones personal wipes with the acquisition of the brand in the UK and Ireland from Jeyes Group. The deal means Energizer now owns the brand all over the world. Jeyes, which...
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Bold approach to cleaning up in the household aisles
Bold took first place in the household category last weekend with 29% of total recorded activity, 11 points ahead of the year's overall category leader Persil, which was pushed down into third. Bold was on offer in Morrisons and Tesco...
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Lean, mean and green
As MD of Ecover, Mick Bremans heads a business that prides itself on being one of the original - and most credible - of the green brands. Set to report sales of £50m this year, half of which will come from the UK, the Belgian ecological cleaning...
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Ecover bids to clean up in personal care sector
Ecover is launching into the personal care market in a move to fuel growth as the sector's giants ramp up environmentally driven innovation. In a two-pronged strategy it will introduce a four-strong range of shampoos, soaps and shower...
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Campaign trail: Persil has joined forces with kids' cartoon Mr Men
Persil has joined forces with kids' cartoon Mr Men in a new £3.5m TV campaign and on-pack promotion to highlight the brand message 'Dirt is Good'. The ad, which breaks next week, features Mr Tickle, Mr Bump and Mr Strong playing messy...
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Velvet teaches children to make green choices
Velvet has become the first toilet tissue brand to feature the logo of wildlife charity WWF and is now preparing to launch a three- month environmental campaign in partnership with the charity to educate kids about green issues. New-look...
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Luxury liqueur for the lounge
The classic lounge bar is the inspiration behind Grand Marnier's latest Cordon Rouge limited-edition bottle. Featuring luxurious velvet, leather and metal, the new red bottle is the fifth in the annual series. It has been designed to evoke the...
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Eco-detergent: will it wash this time?
It should be an obvious move. Consumers think clogging up the environment with chemicals is a bad idea and just about every fmcg market is looking for greener alternatives. Yet eco-friendly laundry detergents are a tiny niche.