Household <span id="Household"></span> – Page 28
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Reckitt tries again at eco detergent
Reckitt Benckiser, manufacturer of Vanish, Cillit Bang and Dettol, is preparing to launch an eco-friendly washing powder. The detergent, provisionally called VO, is heading for the market four years after Reckitt axed its environmental range of...
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Longer Lasting roll reduces footprint
Andrex is the first toilet paper brand to claim a reduced carbon footprint with Andrex Longer Lasting, launched this month.The white roll has 50% more tissue than regular Andrex and uses less pulp and fibre. The new packaging...
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Ariel and Robinsons net share of space for offers
British strawberries, Ariel and Robinsons all feature in space promotions in our latest survey, which can only signify one thing - Wimbledon has started.Robinsons Fruit & Barley squashes were on promotion in all five retailers at the...
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Essential oils added to Surf
Essential oils are being used in Unilever UK's relaunched Surf range. Surf with Essential Oils will hit shelves in July, supported by a comprehensive marketing campaign, including TV, outdoor and press ads. The launch also...
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Persil cleans up in the household marketplace
Persil continues to dominate both the fabric care sub-category and the overall household category. With offers across four of the five retailers surveyed last weekend, the brand accounted for 37% of overall space.
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Persil power leaves its rivals lagging behind
They may be labelled 'Small & Mighty' but Unilever's Persil and Surf 2 x Concentrated laundry detergents are making a big impact in-store.
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Persil concentrates on success with new pack
Unilever UK plans to do for laundry detergents what has already been done for fabric softeners with the launch of concentrated versions of two of its biggest brands.It is investing £15m in Small & Mighty, which will be launched...
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Campaign trail: The Andrex puppy, a toy puppy and Spit the Dog are among the canine stars of new TV campaigns
The Andrex puppy, a toy puppy and Spit the Dog are among the canine stars of new TV campaigns for the toilet roll brand and its stablemate Kleenex. The activity is part of a £3m marketing and fundraising push to raise money for charity Comic…
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Cleaning products
Multi-purpose or task-specific? That's the big question facing consumers when it comes to cleaning products. In its latest report, Mintel predicts that manufacturers will go back to multi-purpose convenience offerings because under-sink...
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Research Notes: cleaning
Last year the British spent £640m on household cleaning products. The overall market was flat following on from the robust, Cillit Bang-inspired growth of the previous year. However, this masked a strong performance from bleach, which captured...
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Added value, bright future
The market for machine wash products, fabric conditioners, and other laundry lines rose just 1.4% to £1.2bn last year, according to the Grocer Top Products Survey 2006. Despite the domination of big-hitters Unilever and Procter & Gamble, it's a...
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Washing up
Fairy Liquid remains the nation's favourite washing-up liquid though sales remained flat last year at £104m, according to ACNielsen figures to 7 October for The Grocer's Top Products Survey [16 December 2006]. The brand has innovated with...
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Trends & Developments
Last year Procter & Gamble extended its Fairy laundry brand to include a fabric softener. Mothers concerned for their babies' sensitive skin, have always had an affinity with the brand so the addition made sense, according to Procter & Gamble....
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Soundbites
?"Products with natural fragrances, as well as environmentally friendly products, will continue to grow. We expect room-specific products to remain more dominant than multi-purpose products as consumers can't relate to the fact they would clean...
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Campaign trail: Charmin toilet roll
Charmin toilet roll campaign Budget: unknown Manufacturer: procter & gamble. Procter & Gamble's advert for its Charmin toilet roll brand used scatological undertones in its recent television campaign, which kicked off last July....
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Premium offer proves Absinthe's popularity
Absinthe, the notororious spirit nicknamed 'the green fairy', is becoming more popular and a new premium absinthe hopes to capitalise on this. Apsinthion Grand De Luxe is the latest hand-made product from Toorank Distilleries in Poland...
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Are on-pack promotions passé? I don't think so
Who can forget the Andrex puppy, which brought the brand to life and gave millions of consumers a cuddly soft toy? What about the free pashmina that came with the Comfort fabric softener? And the DVD with your Sunday...
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P&G freshens laundry portfolio with Febreze
Procter & Gamble is investing £100m in a New Year spring clean for its laundry portfolio, with new concepts, fragrances and range extensions. The household goods giant is pairing up some of its biggest names, with the launch of both...