Household <span id="Household"></span> – Page 29
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Foreign focus
Product: Scrubbing Bubbles automatic shower cleaner Company: SC Johnson Country: United States. Devices of one kind or another seem to be taking the household cleaning market by storm. The proliferation of sweepers, hand-held...
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Hot cars new drives
Audi TT 2.0T FSI. Popularity tends to be fleeting in the fashion-conscious coupé market, but the original TT bucks this trend. Even at retirement age, its distinctive styling attracts admirers. So how can Audi hope to improve the...
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Hot Stuff Smart TVs
Modern TVs are constantly pushing the technological frontiers and the Pioneer PDP-5000EX is unquestionably the finest plasma display ever created. It's not cheap - you could buy all three of the others in our review for its £6,000 price...
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Household cleans up with jump to fifth place
This issue of Promotrack focuses on the household category, which is in fifth place in the overall branded chart this week.Activity has been tracked over the previous four weeks (from 22 July) and includes the data for this...
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runners-up: 2nd place
Product: Persil with Freshness of Comfort; Launched: May 2005 Sales: £8.1m 52 w/e 20 May 2006Sales have been fairly solid for this product, which combines two of the biggest brands in laundry - Persil and Comfort - although not...
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Sponsor brands are champions of tennis
Wimbledon and the start of summer. The two events are guaranteed to mean increased activity from at least two of the tennis sponsors - Ariel and Robinsons.Ariel has been linked with the Wimbledon Championship for many years, but this...
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Energizer: it's what's inside
A second wave of marketing support for Energizer's Ultimate Lithium battery begins this month. New creatives, called 'It's what's inside that counts', flag up the battery's strong performance in high-drain products, such as MP3 players...
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In Brief: Innocent Addition; Surf gets cool; Kit Kat for Big Bro; Brazils all year; Ethical loo paper; Filtration debut
Innocent Drinks has added a new summer recipe, Cherries & Strawberries, to its smoothies portfolio. The drink will be available from June to September in Sainsbury, Waitrose, Somerfield, Budgens and independent stores, priced...
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Hit or Miss? - Persil with Freshness of Comfort
How one of last year's launches is faring. The launch of Persil with Freshness of Comfort last year united two of the biggest brands in laundry - Persil and Comfort. At the time of launch,...
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Team Talk: Persil Gel
Meet the persil gel launch personnel. The team behind the launch of laundry product Persil Gel Tablets are not afraid to roll up their sleeves and get stuck in. The team of six at Unilever UK worked for more than a year on...
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Let's have a look at the scores for the d'Or
Wall's Carte d'Or is the jewel in the crown of the premium ice cream sector. But the luxury ice cream sector has taken a bruising with sales of Häagen-Dazs multi-portion down 5%The premium ice cream sector is a good place to be,...
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Three sheets are better than two
SCA Hygiene Products is showing that when it comes to toilet paper, three sheets are better than two, with the development of Triple Velvet.The first SCA launch since Double Velvet in 2004, the toilet paper has a special dimpled middle layer...
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P&G extends Fairy brand into fabric softener
Procter & Gamble is to strengthen its non-biological laundry brand, Fairy, with its first move into the fabric softener category.Fairy fabric softener will be listed in stores from Monday (January 9) in a 750ml bottle of concentrate as...
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All’s gel that cleans well
Persil is pushing growth in the laundry market next year with a combined gel and tablet format, in an attempt to stop the decline in the washing tablet market.In the company’s biggest innovation since the launch of Persil tablets in...
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All’s gel that cleans well
Persil is pushing growth in the laundry market next year with a combined gel and tablet format, in an attempt to stop the decline in the washing tablet market.In the company’s biggest innovation since the launch of Persil tablets in...
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Unlimited luxuriating
Häagen-Dazs is introducing limited edition flavours which will be changed every six months as it tries to carve out more freezer space for innovations against heavily promoted rival brands.The concept kicks off this month with Chocolate Cherry...
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One stop shop for toilet tissue
Toilet roll with cleansing balm is designed to appeal to young women. Lotus Freshness is Georgia-Pacific’s first super-premium toilet paper launched under the Lotus brand in the UK.The product contains a dermatologically tested gentle cleansing...
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Knock-knocking on heaven’s door
Suppliers tend to think of foodservice as a holy grail. But it isn’t that simple, says Siân HarringtonIt’s not uncommon to hear suppliers talking about foodservice as if it were a fairy godmother ready to deliver them from those...
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On the campaign trail: No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple
'No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple… Skinny Cow Budget: part of a £1m spend Manufacturer: Richmond Ice...
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Cadbury plans to fulfil dreams
Cadbury Trebor Bassett plans to play fairy godmother to consumers by attempting to make their wishes come true.In the latest phase of activity from CTB to celebrate the centenary of its Dairy Milk brand, the chocolate giant has launched an...