Household <span id="Household"></span> – Page 30
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Lotus position in paper tissue
Georgia-Pacific will launch an assault on the household paper market next month with tissues, toilet rolls and other innovations under the Lotus brand.Four new products arrive in stores in April, promising new solutions for household and...
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To sleep, perchance
Lenor has launched a fabric conditioner which aims to make sheets smell sweet and help consumers sleep through progressive fragrance-release.Lenor Sleep Sensations is the latest fabric conditioner variant from Procter & Gamble and contains...
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Cif spawns tough new generation
Unilever UK Home and Personal Care is bidding to clean up sales with a raft of new launches under its household cleaning brand Cif.It is bringing out three new lines in February including Cif Power Cream Spray in both kitchen and bathroom...
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the good fairy
Procter & Gamble is working with Make-A-Wish foundation – a charity that turns the wishes of children with life-threatening illnesses into reality – to raise £100,000.Fairy Liquid will encourage consumers to take part in a Fairy ‘Dishes for...
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Foreign Focus
>>What's new overseas?Product: Febreze ScentstoriesCompany: Procter & GambleCountry: the USThis new product from Procter & Gamble is perhaps the most novel product we have seen in a long time, and...
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Team talk: Persil
>>Q& A with jay liwanag, persil brand managerThe Persil marketing team at Lever Fabergé has to work hard to keep a tight grip on the brand’s 30% share of the laundry market.Persil brand manager Jay Liwanag says that Persil...
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£5m spend on voyage of rediscovery
Häagen-Dazs is throwing £5m behind its core offerings, including a £400,000 TV and poster campaign for new variant Dulce de Leche.Breaking next week, the new TV creative follows the theme of ‘Let your tongue travel’ to back the Latin...
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Given the bum’s rush
Velvet’s controversial bare bottoms have been ditched from the toilet paper’s latest advertising campaign.Brand owner SCA Hygiene caused a storm of protest with last year’s push as posteriors of all shapes and sizes played starring roles in...
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Velvet proves a bummer for some
Velvet toilet tissue’s ‘Love your bum’ poster campaign was grocery’s most complained about print campaign in 2003, although objections to food and soft drink ads fell by half.The Advertising Standards Authority’s annual report reveals that 375...
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Cif cleans up TV deal
Lever Fabergé has announced a new agreement for its Cif household cleaning brand to sponsor the third series of Channel 4’s ‘How clean is your house?’Running from April to July, the sponsorship credits will feature one of three Cif products,...
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Persil cleans up with baking soda
Lever Fabergé is to add a new baking soda variant to its Persil washing-up liquid in April as part of a move to revamp its range.An £800,000 spend will kick off in May to drive trial and increase penetration of the Persil range. This will...
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Persil cleans up with Owen
Lever Fabergé has signed up England football star Michael Owen to spearhead a £13m ad campaign for its Persil laundry brand.A new TV ad starring the Liverpool and England striker kicks off on April 1 and charts Owen’s footballing life...
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Orville joins Surf victims
Ventriloquist duo Keith Harris and Orville are the latest victims of laundry brand Surf’s 99 stains challenge.The green fluffy duck and his operator pipped spoon bender Uri Geller and glamour model Jordan to the dubious honour in a public...
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Domestos aims to put bleach in the pink
Domestos will get a spicy addition next month in the form of a Pink Power variant as owner Lever Fabergé aims to modernise the bleach category.The newcomer will be backed by a dedicated £4m share of Domestos’ £12m marketing budget this year....
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Bebbington’s UK role at K-C
Kimberly-Clark Europe, manufacturer of tissue and personal care products, has made John Bebbington group director for UK & Ireland customer management.He will oversee the development of products such as Andrex toilet tissue and Huggies...
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Persil Aloe Vera tablet mailshot claim rapped by ASA
Procter & Gamble has landed rival Lever Fabergé with a rap from advertising watchdogs for “misleading” consumers in a direct mailshot for Persil Aloe Vera laundry tablets.Lever claimed its detergent was ‘proven to be milder than the leading...
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Persil to clear up ad
Lever Fabergé has been rapped by advertising watchdogs for “misleading” consumers in a direct mailshot for Persil Aloe Vera laundry tablets.A complaint was brought about by rival Procter & Gamble against Lever Fabergé’s claim that its...
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Campaign trail
surf manufacturer Lever Fabergé brand Surfagency Lowebudget part of a £6.7m spendA new campaign features cult comedy duo Adam and Joe who are subjecting TV’s celebrity designer Laurence Llewelyn-Bowen to...
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Reckitt Benckiser rolls out new products to increase sales
Cleaning products group Reckitt Benckiser has reported an increase in interim sales due to “growth behind new product initiatives”. The manufacturer of products such as Harpic and Mr Sheen said interim sales were up 3% from last year to...
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Tesco goes Thai
Tesco is to import £44m worth of Thai products into the UK by the end of the year from its Tesco Lotus subsidiary in Thailand.The retailer is to consider setting up a Thai products area for a short-term promotions in selected stores across...