Household <span id="Household"></span> – Page 31
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Persil extracts the most from aloe vera
Lever Fabergé is looking to get more mileage from aloe vera formulations in the laundry category with the launch of a Persil liquigel containing extracts of the plant. Meanwhile, the fmcg giant is pouring £10m into marketing support for its...
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Daz gets a Citrus Blast
Procter & Gamble has introduced a limited edition Citrus Blast option to its Daz range the brand's first new variant for 10 years. It is backing the newcomer with a £3m campaign set to include TV, radio and outdoor ads and instore support in...
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Thickest ever Domestos
Lever Fabergé's 72-year-old Domestos bleach brand is to get a "thickest ever" formulation and a new SunFresh fragrance. Rolling out now, the thicker products, which claim to cling better and protect surfaces more effectively, will be backed by a...
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Daz gets a blast
Procter & Gamble Daz has added a new fragrance to its washing powder range for the first time in 10 years backed by a £3m marketing campaign.Daz Citrus Blast will hit the shelves on April 15 with a limited edition 33% extra free promotion...
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When puppy love runs out
A spat or the start of a fightback by brands feeling the squeeze? Liz Hamson reports on the Andrex-Sainsbury price dispute A fortnight ago, Kimberly-Clark was getting ready to pop the champagne corks. Its marketing team, headed by Joe Bromilow,...
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Reckitt to launch new products
Dettol and Lemsip maker Reckitt Benckiser will be launching a raft of new products into the UK this year under the Vanish, Calgonit, Veet and Airwick brands.Reckitt posted a 9% rise in pre-tax profit to £545m on sales up 3% to 3.5bn. But...
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Velvet's new bottom line tactic
Mary Carmichael Naked bottoms of all ages are the focus of a new £15m marketing campaign for Velvet toilet tissue, which encourages consumers to Love your bum'. It is the first time adult posteriors have featured in advertising for any...
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Reckitt warns on fake Dettol product
Reckitt Benckiser has warned that counterfeit 500ml bottles of Dettol are being supplied to a limited number of wholesalers and retailers in the UK.Reckitt warned that using the fake Dettol could be harmful to consumers due to the presence...
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Hit or Miss?
Thorntons may have bitten off more than it can chew with last year’s launch of its premium ice cream tubs. Taking on established names such as Ben & Jerry’s and Häagen-Dazs has proved an uphill struggle for the high street retailer, which hoped to...
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Petcare bites back for Nestlé
Nestlé has seen confectionery sales decline over the last nine months while total turnover rose 6% on the back of its $10.3bn acquisition of US petcare group Ralston Purina.To September 30, the maker of Nescafé and Häagen-Dazs ice cream said...
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Hit or miss? Persil Black Velvet
Brand owner Lever Faberge does not seem enthusiastic about the peformance of Persil Black Velvet, but perhaps it should be, because at least one of the major multiles has been impressed enough to launch a me-too version.A Sainsbury spokesman...
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Thirty years of that pup
Kimberly-Clark is offering Andrex customers the chance to win thousands of prizes in an on-pack promotion to celebrate 30 years of the brand's iconic puppy. Rolling out to stores now until the end of December, the Finders Keepers promotion features...
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Unbeatable is humbled
Simon Mowbray Procter & Gamble has landed rival Lever Fabergé ©n hot water with advertising watchdogs after complaining that an ad for Persil failed to prove whiter than white. The Advertising Standards Authority this week upheld complaints...
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Persil Crease Release Tablets the brand's fourth tablet v
Containing an added ingredient a smoothing softener to make ironing easier the tablets brought another added value product to the laundry detergent fixture and went head to head with Procter & Gamble's Bold 2 in 1. A £5m support launchpad...
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Ariel 1.1kg 3 for 2 Gondola end Morrisons
Ariel Tablets 32 Price promotion £2.41 Gondola end Sainsbury Carlsberg 4 x 500ml 2 for £5 Floor stack Morrisons Coca-Cola 2l 2 for £2.09 ...
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Tesco is forced to defend its trading policies to minister
Elaine Watson Tesco has defended its trading practices in Thailand after another round of meetings with government officials. Executives from Tesco Lotus and Makro met Thai deputy commerce minister Newin Chidchob on Wednesday to give...
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Feast For The Thai's
They are calling it the battle of Bangkok. Carrefour and Tesco Lotus are slugging it out with supercentres in malls directly opposite each other on Rama IV Road, one of the Thai capital's busiet thoroughfares.And while, predictably, neither...
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ORIGINAL APPROACH
Every year we re-run the original shopping list on one occasion, and the fifth repeat showed the see-sawing changes. Back in 1997 Ariel Automatic was £2.49 a pack. Now it ranges between £2.38 and £2.99, and it has lost weight 1.1kg instead of...
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McLelland: Safe Sex Dangerous Cheese
Created by: Levy McCallum Launched: August 2001 McLelland did a Häagen-Dazs on its cheddar range here, bringing a touch of sexy sophistication to the cheese world. The more familiar happy families, genial country folk and cartoon characters were...