Household <span id="Household"></span> – Page 33
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Andrex's canine defence is promotion full of beans
The latest puppy promotion for Andrex will be let off its lead in the middle of this month. The Andrex Mini Bean Puppies can be won from mid May to August by collecting six tokens from promotional packs plus £2.50 per puppy. There are four to...
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Storewatch promotrack: key brand activity in the big four
Andrex wipes out the competition as domestic matters dominate The brand chart has witnessed dramatic changes with one of seven new entries Andrex shooting straight in at number one with the use of gondola ends, off fixture displays and...
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Brandwatch profile: ice cream
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 20,308 2,634 ...
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Cif looks to clean up
Lever Fabergé is expanding its cleaning products portfolio with two launches and is spraying a total of £4.5m in marketing support behind them. Cif Glass and Window Wipes, the first new product under the brand's international name, are supported...
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Colombo eyes retail
General Mills-owned US frozen yogurt brand Colombo, which will be introduced to the UK grocery trade next month, aims to rival premium ice cream brands Ben & Jerry's and Häagen-Dazs. The products have previously only been available to the catering...
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Capsule revolution for Persil
Exclusive Mary Carmichael Lever Fabergé is confident that its new Persil Capsules, due for launch in April, will do for liquids what tablets have done for powders, and it's prepared to back the claim with nearly £9m. The capsules offer a...
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The Grocer top products survey: paper
Procter & Gamble has enjoyed a very successful year in paper products and nowhere more so than in bathroom tissues. Charmin put the wind up the fiercely competitive bathroom tissue sector. And in kitchen towels, P&G stole a march on the opposition...
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The Grocer top products survey: laundry
After all the excitement and growth in the market following the hugely successful launch of Persil Tablets, this year has been relatively uneventful. Sales are down, mainly because manufacturers have been phasing out the more expensive concentrated...
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Cheerio Jif, welcome Cif
Jif is to become Cif in January in a Lever Brothers drive to bring its global operations in line. It is booting out the Jif name because Cif is more popular across multinational operations. The cleaning products are currently available in 60...
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The Grocer focus on alcoholic drinks: spirits
Tool up with UDV Shopper insight is at the heart of UDV's initiatives for 2001, from how they make buying decisions, how they surf' the fixtures and what visual messages work. UDV's work on understanding shopper habits is proving a useful tool...
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First impressions: Persil Revive
OK, I admit it: I don't actually do a lot of dry cleaning mainly because a "dry clean only" label instantly puts me off buying an item of clothing. I know just how much effort it will be to take it to the dry cleaners, not to mention ...
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Global suppliers' new product development: Lever Bros frogle
Lever Brothers has pipped arch rival Procter & Gamble to the post yet again by being first to bring a new home dry cleaning product to the UK market. Persil is extending its brand beyond the washing machine with Persil Revive which is a way of...
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Revolution for washing ads with Persil's realistic spin
Lever Brothers is binning the outdated and patronising twee smiley housewife images associated with detergent advertising in favour of a new animated campaign that admits that washing is just plain boring. The new ads take a more humorous, ironic...
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SCA takes a wipe at the opposition
SCA is making its debut in branded boxed facial tissues this week with the launch of Velvet Performance a move which could presage a price free-for- all in the category. The 2ply tissues will appear first in mansize and regular size which...
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Toilet paper: Andrex up
The retail price of Andrex toilet tissue has risen for the first time in five years. The Grocer 33 this week shows that the 10% price hike announced by Kimberly-Clark on July 1 has come into effect and means a 20p increase across all stores....
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Naomi's gloves on
Lever Brothers has signed up supermodel Naomi Campbell to front a press campaign for its Persil Washing Up Liquid. The ad, which appears in August and September editions of men and women's magazines, shows Naomi wearing silver washing up gloves....
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Internet: Clacton turns on to cyberclub
Retailer Andy Barker is enjoying net profits after turning part of his shop into a cyberlover's paradise. Barker's customers can now surf the web, send and receive e-mails and play games all from McGill's, his small local store in Clacton-on-Sea,...
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Cadbury ... is poised to launch a new Wispa chocolate bar ca
Also coming soon from Cadbury are Pina Colada, Marguerita and Velvet Cream chocolate bars. Bendicks ... Campino boiled sweets will be launched in May. The sweets are made with cream and will initially come in two flavours: strawberry and orange....
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n He'll go down in history as the laundry tablets man. But t
With all the muck being flung in the soap wars James Hill has come out whiter than white. Hill is the man behind the launch of Persil Tablets across Europe the product that put Lever Brothers back at the top of the washing pile and since...
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Lever Brothers is introducing a Persil Tea Tree and Peppermi
Benecol launches a new TV ad campaign this week featuring Carol Vorderman and real life' Benecol consumers discussing how it has reduced their cholesterol levels. Memory Lane Cakes has launched its Toy Story 2 Cake Bars this week. Rsp £1.09...