All Household articles – Page 23
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NewsCampaign Trail: Winter ice cream enticement
Chocoholics are the focus of Häagen-Dazs marketing plans as it kicks off a £2m push for its chocolate ice creams. The Intensely Irresistible campaign launches on 13 September with another airing of the 'Ballet' TV ad, showing a couple sharing a...
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Lovetub launch gives sofa surfers a hot alternative to ice cream
Farmhouse Fare is taking on Häagen-Dazs and Ben & Jerry's this winter with a cheeky new range of sponge desserts that come in ice-cream style tubs but are designed to be heated and eaten hot.Lovetub puddings, which come in two...
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NewsLiquid Persil and Surf get big pack formats
Unilever is hoping to grow the concentrated liquid category in laundry with new bulk packs of its key brands and a £12m supporting campaign. It is introducing "big pack" versions of Persil Small and Mighty and Surf Small and Mighty this...
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NewsFocus On Batteries: Seizing power
A 150% hike in sales of Duracell rechargeable batteries through the grocery channel has taken a heavy toll on the take-up of its rivals’ products, reports Vince Bamford
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Focus On Batteries: Four to watch
Varta's V-Man Power Pack (rsp: £34.99) has been designed to extend the battery-life of high-drain gadgets, and act as a back-up power source for use on-the-go.
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Focus On Batteries: Stock your batteries wisely
Suppliers have been redesigning packaging to help consumers choose the right type of batteries, and merchandising also has a big role to play in ensuring confused shoppers don't go home empty-handed.
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Focus On Batteries: Duracell gets inside social media and the gaming market
Duracell and Energizer have both reduced their ad spend in the past year [52w/e 30 June 2010].
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Focus On Batteries: Button cells power 3D TV specs
With just a 2% share of the overall batteries market, the specialist sub-sector may be small but it's punching way above its weight.
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Focus On Home Baking: Four to watch
Dr Oetker is hoping to replicate the success of its ready-mixed Shake It pancake batters with two new cake mixes Fairy Cake and Chocolate Fairy Cake.
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Sensory junkies get a new thrill
Unilever is adding a new variant to its Comfort intensely scented fabric conditioner line-up next month and says the range is close to hitting its target of £5m first-year sales.
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Aggie gets behind cleaning range using power of probiotics
They are better known for their associations with yoghurt, but probiotic bacteria are now being used in a new range of household cleaning products.The Aggie's Probiotic range fronted by How Clean Is Your House? presenter Aggie MacKenzie...
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Bin Buddy makes scents for smelly bins
A new powder-based bin deodoriser by household cleaning specialist Challs International could make smelly wheelie bins a thing of the past. Bin Buddy (rsp: £4.99 per 450g pack) is an odour-neutralising powder that also has a natural...
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NewsAriel takes on Vanish in stain-removing fixture
Procter & Gamble is venturing into territory dominated by arch-rival Reckitt Benckiser with its first range of stain-remover products.
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NewsGrocer 33: Asda again beats the £50 barrier
Asda offered the highest number of cheapest items this week, including the Canada ginger ale (96p), brie (45p), green beans (96p/kg), Andrex (£1.98), and Oyster Bay sauvignon blanc (£8.62).
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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Persil turns up power in revamp
Unilever is relaunching its Persil laundry brand and backing the move with a hefty £8m TV campaign. The improved formulation rolls out this month across the range.
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NewsP&G boss Lee pledges to ramp up household NPD
Procter & Gamble boss Irwin Lee has hailed his company's new Pampers range as "a quantum leap" in fmcg innovation and has pledged to focus NPD on household and personal care products this year.
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‘Natural antibacterial’ first’ for cleaning range
The makers of a new home-care range claim to have created the first all-natural household cleaners that also kill 99.9% of bacteria.Bentley Organic has developed a patented "natural antibacterial formula", using fruit acids and...
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Court hears of ‘fake Persil’ scam
Private investigators hired by Unilever foiled a plot by a conman who imported cheap washing powder from China to pass-off as Persil, a court heard this week.
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Mackie’s makes ice cream Extra Posh with new tubs
Mackie’s of Scotland is launching a super-premium ice cream range to challenge Häagen-Dazs and Ben & Jerry’s domination of the 500ml-tub market.