All Household articles – Page 23
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NewsE.coli crisis creates spike in sales of fruit & veg washes
Sales of sterilising tablets and fruit and vegetable washes have rocketed since Germany's E.coli outbreak. Sterilising brand Milton said sales of its sterilising fluid and tablets, commonly used to clean baby feeding products, had soared...
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P&G adds Paralympics to sponsorship roster
Ariel and Fairy brand owner P&G is to sponsor the London 2012 Paralympic Games. Following on from the company’s Proud Sponsor of Mums marketing push, P&G’s activity around the games will aim to recognise the achievements of the mothers of Paralympic athletes.
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NewsNPD fuels sales boost to settle Reckitt wobbles
Reckitt Benckiser has credited new products including Dettol No Touch soap and the wasabi-infused Strepsils Warm for robust sales growth in the past three months.
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Lidl to sell ‘high-end’ Royal china
Lidl is launching a set of fine-quality bone china to commemorate this month's Royal Wedding.The discounter has secured a deal with Royal Worcester to design the mug and plate, which will be decorated in the UK. The items will make Lidl...
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Analysis & FeaturesAcid Test: Thirst Pockets Multi Cloth
The new “super-strong kitchen towel” aims to wow consumers and shake up the sector
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NewsPersil revamp targets 30min washing cycles
Laundry detergents that work at low temperatures? Pah. Unilever reckons it has gone one better with a revamped Persil Small & Mighty that promises short washing cycles as well as a 30C wash. The concentrated format has been...
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Analysis & Features
Commodities: Detergent ingredients soar, threatening retail prices
Detergent brands have been relying on consumer loyalty and large ad spends, says Mintec’s Robert Miles. But cost increases are threatening their dominance
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NewsPersil washing-up liquid is back with a fruity look
Persil washing-up-liquid which was axed by Unilever 14 months ago is being resurrected this month with a new look and formula. In November 2009 the range was the highest-profile victim of Unilever's strategy to reduce its number of...
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Britain's 100 Biggest Brands 2011: Persil to Young's
Persil’s 100-year history has earned it the trust of consumers, but that doesn’t mean brand owner Unilever has been resting on its laurels. It…
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Britain's 100 Biggest Brands 2011: Surf to Anchor
Surf’s up – in value terms – though volume sales have remained static. In September, the brand rolled out its Small & Mighty liquids in larger packs, and last month relaunched the core range with improved fragrances and a new pack design.
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EcoForce gets green goods into Oxfam
Green household brand EcoForce has won listings in Oxfam stores nationwide, the brand's first appearance in a charity chain. EcoForce's recycled clothes pegs, heavy duty kitchen scourers, sponge scourers and multi-purpose cloths (rsp:...
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NewsCampaign Trail: Air Wick brightens up spring
Reckitt Benckiser is ushering in the spring cleaning season with a not-to-be-sneezed at £8.5m Air Wick TV campaign. Brighten Up Your World features the brand's new strapline, 'There's something in the Air Wick', designed to remind...
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NewsFocus On Household: Household glams up
Suppliers are finding that it’s no longer enough for household products to be effective and offer value for money. These days, they need to look good, too. Simon Creasey reports
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Focus On Household: Innovations
Brasso Gadget Care (rsp: £4.99) is a silicon gel cleaner with anti-static properties, designed to clean a range of gadgets, including iPads and smartphones.
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Focus On Household: Brands hone in on eco-friendly consumer need
While the biggest names in the sector - Procter & Gamble, Unilever and Reckitt Benckiser, for example - have made pledges to help the environment, some producers see environmental concerns as their raison d'être.
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Focus On Household: Probiotic Aggie gets help from good bacteria
"Many cleaning products are like using a sledgehammer to crack a nut," claims Aggie MacKenzie, star of Channel 4 TV series How Clean Is Your House?
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Comment & OpinionAd of the Week: Andrex's dog day afternoon is hard to absorb
There’s a fine line between cute and creepy. Just picture John Craven in a babydoll dress…
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NewsRetailers blast 'daft' crackers rules
Retailers are being forced to ask for ID from people buying Christmas crackers in order to avoid facing tough penalties.
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NewsAndrex puppy gets digital makeover
The Andrex puppy – one of the most enduring brand ambassadors in UK advertising – has been given a digital makeover.
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Analysis & FeaturesAcid Test: Rolo Potz
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.