All Household articles – Page 25
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News
Ecover concentrates on improving sales
Struggling household brand Ecover is locking horns with Unilever and P&G with its debut concentrated laundry cleaner.The bio and non-bio concentrates (rsp: £5.69) have been on trial at Waitrose and Ocado for three months but will be...
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Twilight conditioner joins Surf detergent
Unilever hopes to repeat the success of Surf Twilight Sensations with the £5.3m launch of fabric conditioner version Comfort Twilight Sensations.The two scented liquid concentrates, Jasmine & Black Gardenia and Vanilla & Black...
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NewsSales of eco-friendly household goods slide in recession
Sales of eco-friendly household products are plummeting as cash-strapped shoppers look to cut bills, TNS figures have revealed. Volumes of recycled toilet roll slumped 18.2% in the 52 weeks to 6 September compared with last year, while...
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Exhilarating! Clothes with a fruity twist
Unilever is targeting "sensory junkies" with a fruit and flower-scented range of Comfort fabric conditioner concentrates backed by a £4m marketing spend.,...
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NewsReckitt keeps on upward track with 8% quarterly sales hike
Sales at household goods giant Reckitt Benckiser rose by 8% in the past three months, the Dettol and Cillit Bang maker has announced.
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Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time.The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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News
Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time. The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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Recycled foil line rolls in from Baco
The maker of BacoFoil has launched a 100%-recycled version of the roll to meet demand from green shoppers. BacoFoil 100% Recycled consists of foil that has been made from recycled aluminium foil, water-based ink on the packaging and a cutter...
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Ecover turns up the power to clean like petrochemical rivals
Ecover has relaunched its eco-friendly surface cleaning range with a more powerful natural ingredient that it claims will make it as effective as petrochemical-based brands such as Cillit Bang and Mr Muscle.The ecological cleaning brand said...
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Surf ventures into Twilight zone with new scented range
Surf has raised the stakes in fragranced laundry products with a new range that looks premium - but still retains the brand's value credentials.Twilight Sensations, which hits shelves next week, comes in jasmine & black gardenia and vanilla...
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NewsGovernment's credit insurance scheme blasted as 'worthless'
A major credit insurer has pulled out of the Government's trade credit relief scheme announced in last month's budget. In a letter to policyholders seen by The Grocer, Bob Lilley, MD of broker Credit Indemnity and Financial Services (CIFS),...
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Buster soars while big rivals slump
Upstart brand Buster is enjoying strong sales growth while its big rivals flounder, new TNS data reveals.Household cleaning brand Buster, made by Challs International and relaunched last year with a new look, saw sales rise 18% to £8.3m in...
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P&G extends its Bold and Daz ranges
A raft of innovations have been announced for flagship P&G laundry brands Bold and Daz.A gel variant of Bold 2in1 will be launched in May, in a bid to repeat the success of P&G's Ariel Excel Gel, which was introduced in September 2008. The...
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Family day out offers for Persil's 100th
Persil is celebrating its 100th birthday with a £4m spend including a pack promotion and TV ads.The two-month push, being rolled out now, offers consumers two-for-one entry into some of the UK and Ireland's top family attractions including...
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'Sexist' ad lifts Oven Pride's sales
Oven Pride claims sales have rocketed 100% since the brand's controversial TV campaign kicked off two weeks ago. The 'So easy, even a man can do it' strapline had prompted complaints to the Advertising Standards Authority of it being sexist,...
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Three lines broaden Blacksticks appeal
Speciality cheesemaker Butlers is bringing out three new Blacksticks cheeses.From April, White, Silk and Velvet versions will join its existing Blacksticks Blue. Blacksticks White was similar to Blacksticks Blue but milder to appeal to a...
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Reckitt Benckiser's Le Goff stands down
Reckitt Benckiser, the company behind Cillit Bang, Harpic, Vanish, Veet and Finish, has promoted senior vice president for developing markets Amedeo Fasano to executive vice president for supply chain. Fasano replaces Alain Le Goff, who is to...
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SCA puts Plenty of support behind the renaming of Bounty
SCA is throwing £8m behind a rebranding of kitchen towel brand Bounty as Plenty.The new name is part of an agreement forged during SCA’s acquisition of the Bounty brand from P&G in 2007. The deal included the brand being renamed within a...
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Ad of the Week: Andrex fakery is hardly a shock to the cistern
The Andrex puppy is unquestionably among the elite of animal advertising – alongside the PG Tips chimps, the Milka cow (did we ever find out why it was lilac?) and the sadly extinct Hofmeister bear, whose hatted head may now hang above the desk of...
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Velvet invests £5m in promoting green Three Trees scheme
Swedish toilet roll producer SCA is ploughing £5m into its Velvet brand in the first quarter of this year to try and close the gap on market leader Andrex.The company is pushing its environmental credentials in an attempt to give it a point...