All Household articles – Page 27
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Ad of the Week: Andrex fakery is hardly a shock to the cistern
The Andrex puppy is unquestionably among the elite of animal advertising – alongside the PG Tips chimps, the Milka cow (did we ever find out why it was lilac?) and the sadly extinct Hofmeister bear, whose hatted head may now hang above the desk of...
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Velvet invests £5m in promoting green Three Trees scheme
Swedish toilet roll producer SCA is ploughing £5m into its Velvet brand in the first quarter of this year to try and close the gap on market leader Andrex.The company is pushing its environmental credentials in an attempt to give it a point...
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Alternative CV: Father Christmas, chief operating officer, Lapland Gift Solutions Inc
What's your nickname? The elves started calling me Captain Birdseye a few years ago and it's stuck. In Japan they call me Annual Gift Man.
Who was your first teenage crush and why? I always fancied the Tooth Fairy until she hooked up with that Easter Bunny idiot. But anyone in stockings is good with me. -
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Persil and Comfort link with new movie
Unilever is ploughing £3.5m into promoting its Persil and Comfort laundry brands in the run-up to Christmas and linking up with Madagascar – Escape 2 Africa, a kids’ movie that hits cinemas in December. Hand puppets of the characters from the film...
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Dettol fights bacteria and winter flu germs
Reckitt Benckiser has launched an audacious campaign to get people to do their spring cleaning in the autumn.
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The greenest laundry cleaner yet from Ariel
Procter & Gamble is launching a version of Ariel that it claims cleans clothes effectively at temperatures as low as 15 degrees. The household goods giant is heralding Ariel Excel Gel as the biggest breakthrough to hit the £961m laundry category to...
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Ariel unveils new cold-water gel
A cold-water washing detergent that is more effective than hot-water alternatives – that is the stunning claim being made by Procter & Gamble with the launch of its new Ariel Excel Gel.
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Ad of the Week: Domestos calls in the Grotbuster
Unilever’s latest ruse to clean up in household goods is a triptych of ‘How to’ movies plugging the Domestos Grotbuster on Videojug (imagine a professionally shot, vaguely useful version of YouTube with far fewer users). Explicitly targeting female...
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Harrods lists Tahira Ramadan calendar
Halal food company Tahira Foods has won a contract to supply Harrods with chocolate Ramadan calendars. Similar to a Christmas advent calendar, the Ramadan calendar contains 30 pieces of milk chocolate in a box decorated with Islamic...
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A posher roll by Nouvelle
Eco-friendly toilet paper brand Nouvelle is ditching its original loo roll and replacing it with a soft variant to tap into growth in premium products.Brand-owner Georgia-Pacific is putting £2m behind the launch of Nouvelle Soft,...
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Ecover launch targets the male eco-warrior
Ecover is broadening its horizons beyond household cleaners with the launch of boat and car care products, ahead of a major push into personal care next year.The boat and car ranges, available now, are targeting the largely untapped...
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Andrex claims an eco first in green toilet roll
Andrex is to become the first major toilet tissue brand to boast certification from the Forest Stewardship Council , as part of a new green sourcing drive from brand owner Kimberly-Clark, The Grocer can reveal.
From next month its core… -
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Andrex targets kids to boost moist tissue
Kimberly-Clark plans to focus its innovation on the moist toilet tissue category in an attempt to help grow the market 10-fold to £150m.This week it launched Andrex Kids - as predicted by The Grocer in February -in the first plank of NPD...
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P&G plans to keep Daz ahead of Surf
P&G is planning a relaunch of its Daz value brand to stay ahead of Unilever rival Surf.The revamp is likely to include fragranced variants joining the brand, with products set to hit shelves early next year. The fragranced...
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Grot-busting bleach launch
Unilever is boosting its Domestos portfolio with a 'grotbusting' bleach, backed with a £2m ad campaign.Domestos Grotbuster, available next month, is a super-thick bleach designed to cling to dirt on hard-to-reach surfaces. It comes in a...
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Ecover checks its ecological sustainability
Ecover is to measure the ecological impact of three of its key products in a move that will go further than any other eco-scheme, the company has claimed.It has kicked off a project with environmental consultants Best Foot Forward to...
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Just-washed smell for up to a month
Unilever is ploughing £3m into promoting new "fresh release" technology for Persil that gives clothes a just-washed smell for up to four weeks.New formulations are rolling out across Persil powders and gel tablets that contain...
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Andrex in bid to trademark kids' brand
Andrex is eyeing the children's tissue market with plans to take on rival Procter & Gamble's Kandoo kids' brand.Brand owner Kimberly-Clark has applied to register Andrex Kids as a trademark in the UK, with products such as moist and...