All Household articles – Page 27
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Energizer wipes up the last Wet Ones
Energizer Personal Care has cleaned up on the global rights to Wet Ones personal wipes with the acquisition of the brand in the UK and Ireland from Jeyes Group. The deal means Energizer now owns the brand all over the world. Jeyes, which...
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Bold approach to cleaning up in the household aisles
Bold took first place in the household category last weekend with 29% of total recorded activity, 11 points ahead of the year's overall category leader Persil, which was pushed down into third. Bold was on offer in Morrisons and Tesco...
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Lean, mean and green
As MD of Ecover, Mick Bremans heads a business that prides itself on being one of the original - and most credible - of the green brands. Set to report sales of £50m this year, half of which will come from the UK, the Belgian ecological cleaning...
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Ecover bids to clean up in personal care sector
Ecover is launching into the personal care market in a move to fuel growth as the sector's giants ramp up environmentally driven innovation. In a two-pronged strategy it will introduce a four-strong range of shampoos, soaps and shower...
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Campaign trail: Persil has joined forces with kids' cartoon Mr Men
Persil has joined forces with kids' cartoon Mr Men in a new £3.5m TV campaign and on-pack promotion to highlight the brand message 'Dirt is Good'. The ad, which breaks next week, features Mr Tickle, Mr Bump and Mr Strong playing messy...
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Velvet teaches children to make green choices
Velvet has become the first toilet tissue brand to feature the logo of wildlife charity WWF and is now preparing to launch a three- month environmental campaign in partnership with the charity to educate kids about green issues. New-look...
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Luxury liqueur for the lounge
The classic lounge bar is the inspiration behind Grand Marnier's latest Cordon Rouge limited-edition bottle. Featuring luxurious velvet, leather and metal, the new red bottle is the fifth in the annual series. It has been designed to evoke the...
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Eco-detergent: will it wash this time?
It should be an obvious move. Consumers think clogging up the environment with chemicals is a bad idea and just about every fmcg market is looking for greener alternatives. Yet eco-friendly laundry detergents are a tiny niche.
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Reckitt tries again at eco detergent
Reckitt Benckiser, manufacturer of Vanish, Cillit Bang and Dettol, is preparing to launch an eco-friendly washing powder. The detergent, provisionally called VO, is heading for the market four years after Reckitt axed its environmental range of...
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Longer Lasting roll reduces footprint
Andrex is the first toilet paper brand to claim a reduced carbon footprint with Andrex Longer Lasting, launched this month.The white roll has 50% more tissue than regular Andrex and uses less pulp and fibre. The new packaging...
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Ariel and Robinsons net share of space for offers
British strawberries, Ariel and Robinsons all feature in space promotions in our latest survey, which can only signify one thing - Wimbledon has started.Robinsons Fruit & Barley squashes were on promotion in all five retailers at the...
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Essential oils added to Surf
Essential oils are being used in Unilever UK's relaunched Surf range. Surf with Essential Oils will hit shelves in July, supported by a comprehensive marketing campaign, including TV, outdoor and press ads. The launch also...
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Persil cleans up in the household marketplace
Persil continues to dominate both the fabric care sub-category and the overall household category. With offers across four of the five retailers surveyed last weekend, the brand accounted for 37% of overall space.
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Persil power leaves its rivals lagging behind
They may be labelled 'Small & Mighty' but Unilever's Persil and Surf 2 x Concentrated laundry detergents are making a big impact in-store.
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Persil concentrates on success with new pack
Unilever UK plans to do for laundry detergents what has already been done for fabric softeners with the launch of concentrated versions of two of its biggest brands.It is investing £15m in Small & Mighty, which will be launched...
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Campaign trail: The Andrex puppy, a toy puppy and Spit the Dog are among the canine stars of new TV campaigns
The Andrex puppy, a toy puppy and Spit the Dog are among the canine stars of new TV campaigns for the toilet roll brand and its stablemate Kleenex. The activity is part of a £3m marketing and fundraising push to raise money for charity Comic…
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Washing up
Fairy Liquid remains the nation's favourite washing-up liquid though sales remained flat last year at £104m, according to ACNielsen figures to 7 October for The Grocer's Top Products Survey [16 December 2006]. The brand has innovated with...
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Soundbites
?"Products with natural fragrances, as well as environmentally friendly products, will continue to grow. We expect room-specific products to remain more dominant than multi-purpose products as consumers can't relate to the fact they would clean...
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Trends & Developments
Last year Procter & Gamble extended its Fairy laundry brand to include a fabric softener. Mothers concerned for their babies' sensitive skin, have always had an affinity with the brand so the addition made sense, according to Procter & Gamble....