All Household articles – Page 28
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Washing up
Fairy Liquid remains the nation's favourite washing-up liquid though sales remained flat last year at £104m, according to ACNielsen figures to 7 October for The Grocer's Top Products Survey [16 December 2006]. The brand has innovated with...
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Soundbites
?"Products with natural fragrances, as well as environmentally friendly products, will continue to grow. We expect room-specific products to remain more dominant than multi-purpose products as consumers can't relate to the fact they would clean...
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Trends & Developments
Last year Procter & Gamble extended its Fairy laundry brand to include a fabric softener. Mothers concerned for their babies' sensitive skin, have always had an affinity with the brand so the addition made sense, according to Procter & Gamble....
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Cleaning products
Multi-purpose or task-specific? That's the big question facing consumers when it comes to cleaning products. In its latest report, Mintel predicts that manufacturers will go back to multi-purpose convenience offerings because under-sink...
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Research Notes: cleaning
Last year the British spent £640m on household cleaning products. The overall market was flat following on from the robust, Cillit Bang-inspired growth of the previous year. However, this masked a strong performance from bleach, which captured...
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Campaign trail: Charmin toilet roll
Charmin toilet roll campaign Budget: unknown Manufacturer: procter & gamble. Procter & Gamble's advert for its Charmin toilet roll brand used scatological undertones in its recent television campaign, which kicked off last July....
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Added value, bright future
The market for machine wash products, fabric conditioners, and other laundry lines rose just 1.4% to £1.2bn last year, according to the Grocer Top Products Survey 2006. Despite the domination of big-hitters Unilever and Procter & Gamble, it's a...
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Premium offer proves Absinthe's popularity
Absinthe, the notororious spirit nicknamed 'the green fairy', is becoming more popular and a new premium absinthe hopes to capitalise on this. Apsinthion Grand De Luxe is the latest hand-made product from Toorank Distilleries in Poland...
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P&G freshens laundry portfolio with Febreze
Procter & Gamble is investing £100m in a New Year spring clean for its laundry portfolio, with new concepts, fragrances and range extensions. The household goods giant is pairing up some of its biggest names, with the launch of both...
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Are on-pack promotions passé? I don't think so
Who can forget the Andrex puppy, which brought the brand to life and gave millions of consumers a cuddly soft toy? What about the free pashmina that came with the Comfort fabric softener? And the DVD with your Sunday...
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Foreign focus
Product: Scrubbing Bubbles automatic shower cleaner Company: SC Johnson Country: United States. Devices of one kind or another seem to be taking the household cleaning market by storm. The proliferation of sweepers, hand-held...
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Hot cars new drives
Audi TT 2.0T FSI. Popularity tends to be fleeting in the fashion-conscious coupé market, but the original TT bucks this trend. Even at retirement age, its distinctive styling attracts admirers. So how can Audi hope to improve the...
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Hot Stuff Smart TVs
Modern TVs are constantly pushing the technological frontiers and the Pioneer PDP-5000EX is unquestionably the finest plasma display ever created. It's not cheap - you could buy all three of the others in our review for its £6,000 price...
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Household cleans up with jump to fifth place
This issue of Promotrack focuses on the household category, which is in fifth place in the overall branded chart this week.Activity has been tracked over the previous four weeks (from 22 July) and includes the data for this...
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Sponsor brands are champions of tennis
Wimbledon and the start of summer. The two events are guaranteed to mean increased activity from at least two of the tennis sponsors - Ariel and Robinsons.Ariel has been linked with the Wimbledon Championship for many years, but this...
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runners-up: 2nd place
Product: Persil with Freshness of Comfort; Launched: May 2005 Sales: £8.1m 52 w/e 20 May 2006Sales have been fairly solid for this product, which combines two of the biggest brands in laundry - Persil and Comfort - although not...
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Energizer: it's what's inside
A second wave of marketing support for Energizer's Ultimate Lithium battery begins this month. New creatives, called 'It's what's inside that counts', flag up the battery's strong performance in high-drain products, such as MP3 players...
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Hit or Miss? - Persil with Freshness of Comfort
How one of last year's launches is faring. The launch of Persil with Freshness of Comfort last year united two of the biggest brands in laundry - Persil and Comfort. At the time of launch,...
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In Brief: Innocent Addition; Surf gets cool; Kit Kat for Big Bro; Brazils all year; Ethical loo paper; Filtration debut
Innocent Drinks has added a new summer recipe, Cherries & Strawberries, to its smoothies portfolio. The drink will be available from June to September in Sainsbury, Waitrose, Somerfield, Budgens and independent stores, priced...