All Household articles – Page 28
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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NewsP&G boss Lee pledges to ramp up household NPD
Procter & Gamble boss Irwin Lee has hailed his company's new Pampers range as "a quantum leap" in fmcg innovation and has pledged to focus NPD on household and personal care products this year.
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Persil turns up power in revamp
Unilever is relaunching its Persil laundry brand and backing the move with a hefty £8m TV campaign. The improved formulation rolls out this month across the range.
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‘Natural antibacterial’ first’ for cleaning range
The makers of a new home-care range claim to have created the first all-natural household cleaners that also kill 99.9% of bacteria.Bentley Organic has developed a patented "natural antibacterial formula", using fruit acids and...
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Court hears of ‘fake Persil’ scam
Private investigators hired by Unilever foiled a plot by a conman who imported cheap washing powder from China to pass-off as Persil, a court heard this week.
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Mackie’s makes ice cream Extra Posh with new tubs
Mackie’s of Scotland is launching a super-premium ice cream range to challenge Häagen-Dazs and Ben & Jerry’s domination of the 500ml-tub market.
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Focus On Barbecue: Fuel for the fire
Cleaner and greener are the watchwords in the barbecue fuels market.
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Energizer revamps packs to end battery confusion
Energizer is urging retailers to simplify the layout of the battery fixture and take inspiration from its revamped pack designs.Existing battery fixtures were generally a "confusing purchase area" for shoppers, said Energizer, and added...
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Picture This... Gü velvet: the dark side of puds
Gü debuted on TV this week with a darkly sensuous ad straight from a David Lynch film. A woman out walking her dog follows some eerie music coming from a house.
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Oven cleaner sales lifted by home dining
Sales of oven cleaner are up 26% in value and volume as consumers cook at home more and look to prolong the lifespan of their ovens [Kantar Worldpanel 52w/e 29 November 2009].
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Focus On Household: Make it, flog it, coin it
The swine flu epidemic may not have been as devastating as initially predicted but that didn't stop products with a clear "germ kill" message benefiting from the paranoia that swept the nation.
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Focus On Household: How to gel with consumers
The laundry aisle is a complicated place, says Unilever category manager for laundry James Griffin.
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Focus On Household: Green is down but not out
Any product that charges a premium has had to fight to defend its position over the past year. Green cleaners are no exception and some have not fared as well as others.
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NewsFocus On Household: The right tools for the job
Specialist products are cleaning up as house-proud consumers entertain at home more often and adopt a make-do-and-mend mentality. Rachel Barnes reports
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Focus On Household: Four to watch
Reckitt Benckiser is launching what it claims is a world first this month, with the new Finish QuantuMatic, an auto-dosing dishwasher detergent system (rsp: £9.99 for dispenser and 12-wash refill; £7.99 for twin refills).
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Focus On Household: Loo roll - where next?
The figures speak for themselves when it comes to toilet roll. Although it doesn't quite have total penetration, 95.6% of households buy it.
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Focus On Household: Throw in the towel? No way
Kitchen towel has been one of the downturn's worst-hit household categories.
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Charmin’s new identity backed by £10m spend
The pope may be Catholic, but it seems bears no longer head into the woods to do their business or at last the Charmin bear doesn't. SCA is replacing it with a koala in a £10m overhaul that will also see the toilet paper rebranded as Cushelle.
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Binifresh clip set to tackle bin hygiene
A device that clips inside wheelie bins and releases a spray to ward off rats has won listings at Asda.Binifresh (rsp: £14.95) contains a canister of anti-bacterial and Citronella-based pest repellent that releases a spray inside the bin...