All Household articles – Page 30
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Orville joins Surf victims
Ventriloquist duo Keith Harris and Orville are the latest victims of laundry brand Surf’s 99 stains challenge.The green fluffy duck and his operator pipped spoon bender Uri Geller and glamour model Jordan to the dubious honour in a public...
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Domestos aims to put bleach in the pink
Domestos will get a spicy addition next month in the form of a Pink Power variant as owner Lever Fabergé aims to modernise the bleach category.The newcomer will be backed by a dedicated £4m share of Domestos’ £12m marketing budget this year....
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Bebbington’s UK role at K-C
Kimberly-Clark Europe, manufacturer of tissue and personal care products, has made John Bebbington group director for UK & Ireland customer management.He will oversee the development of products such as Andrex toilet tissue and Huggies...
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Persil Aloe Vera tablet mailshot claim rapped by ASA
Procter & Gamble has landed rival Lever Fabergé with a rap from advertising watchdogs for “misleading” consumers in a direct mailshot for Persil Aloe Vera laundry tablets.Lever claimed its detergent was ‘proven to be milder than the leading...
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Persil to clear up ad
Lever Fabergé has been rapped by advertising watchdogs for “misleading” consumers in a direct mailshot for Persil Aloe Vera laundry tablets.A complaint was brought about by rival Procter & Gamble against Lever Fabergé’s claim that its...
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Campaign trail
surf manufacturer Lever Fabergé brand Surfagency Lowebudget part of a £6.7m spendA new campaign features cult comedy duo Adam and Joe who are subjecting TV’s celebrity designer Laurence Llewelyn-Bowen to...
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Reckitt Benckiser rolls out new products to increase sales
Cleaning products group Reckitt Benckiser has reported an increase in interim sales due to “growth behind new product initiatives”. The manufacturer of products such as Harpic and Mr Sheen said interim sales were up 3% from last year to...
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Tesco goes Thai
Tesco is to import £44m worth of Thai products into the UK by the end of the year from its Tesco Lotus subsidiary in Thailand.The retailer is to consider setting up a Thai products area for a short-term promotions in selected stores across...
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Thickest ever Domestos
Lever Fabergé's 72-year-old Domestos bleach brand is to get a "thickest ever" formulation and a new SunFresh fragrance. Rolling out now, the thicker products, which claim to cling better and protect surfaces more effectively, will be backed by a...
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Daz gets a Citrus Blast
Procter & Gamble has introduced a limited edition Citrus Blast option to its Daz range the brand's first new variant for 10 years. It is backing the newcomer with a £3m campaign set to include TV, radio and outdoor ads and instore support in...
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Persil extracts the most from aloe vera
Lever Fabergé is looking to get more mileage from aloe vera formulations in the laundry category with the launch of a Persil liquigel containing extracts of the plant. Meanwhile, the fmcg giant is pouring £10m into marketing support for its...
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Daz gets a blast
Procter & Gamble Daz has added a new fragrance to its washing powder range for the first time in 10 years backed by a £3m marketing campaign.Daz Citrus Blast will hit the shelves on April 15 with a limited edition 33% extra free promotion...
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When puppy love runs out
A spat or the start of a fightback by brands feeling the squeeze? Liz Hamson reports on the Andrex-Sainsbury price dispute A fortnight ago, Kimberly-Clark was getting ready to pop the champagne corks. Its marketing team, headed by Joe Bromilow,...
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Reckitt to launch new products
Dettol and Lemsip maker Reckitt Benckiser will be launching a raft of new products into the UK this year under the Vanish, Calgonit, Veet and Airwick brands.Reckitt posted a 9% rise in pre-tax profit to £545m on sales up 3% to 3.5bn. But...
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Velvet's new bottom line tactic
Mary Carmichael Naked bottoms of all ages are the focus of a new £15m marketing campaign for Velvet toilet tissue, which encourages consumers to Love your bum'. It is the first time adult posteriors have featured in advertising for any...
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Reckitt warns on fake Dettol product
Reckitt Benckiser has warned that counterfeit 500ml bottles of Dettol are being supplied to a limited number of wholesalers and retailers in the UK.Reckitt warned that using the fake Dettol could be harmful to consumers due to the presence...
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Hit or Miss?
Thorntons may have bitten off more than it can chew with last year’s launch of its premium ice cream tubs. Taking on established names such as Ben & Jerry’s and Häagen-Dazs has proved an uphill struggle for the high street retailer, which hoped to...
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Petcare bites back for Nestlé
Nestlé has seen confectionery sales decline over the last nine months while total turnover rose 6% on the back of its $10.3bn acquisition of US petcare group Ralston Purina.To September 30, the maker of Nescafé and Häagen-Dazs ice cream said...
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Hit or miss? Persil Black Velvet
Brand owner Lever Faberge does not seem enthusiastic about the peformance of Persil Black Velvet, but perhaps it should be, because at least one of the major multiles has been impressed enough to launch a me-too version.A Sainsbury spokesman...