All Household articles – Page 31
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Thirty years of that pup
Kimberly-Clark is offering Andrex customers the chance to win thousands of prizes in an on-pack promotion to celebrate 30 years of the brand's iconic puppy. Rolling out to stores now until the end of December, the Finders Keepers promotion features...
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Unbeatable is humbled
Simon Mowbray Procter & Gamble has landed rival Lever Fabergé ©n hot water with advertising watchdogs after complaining that an ad for Persil failed to prove whiter than white. The Advertising Standards Authority this week upheld complaints...
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Persil Crease Release Tablets the brand's fourth tablet v
Containing an added ingredient a smoothing softener to make ironing easier the tablets brought another added value product to the laundry detergent fixture and went head to head with Procter & Gamble's Bold 2 in 1. A £5m support launchpad...
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Ariel 1.1kg 3 for 2 Gondola end Morrisons
Ariel Tablets 32 Price promotion £2.41 Gondola end Sainsbury Carlsberg 4 x 500ml 2 for £5 Floor stack Morrisons Coca-Cola 2l 2 for £2.09 ...
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Feast For The Thai's
They are calling it the battle of Bangkok. Carrefour and Tesco Lotus are slugging it out with supercentres in malls directly opposite each other on Rama IV Road, one of the Thai capital's busiet thoroughfares.And while, predictably, neither...
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Tesco is forced to defend its trading policies to minister
Elaine Watson Tesco has defended its trading practices in Thailand after another round of meetings with government officials. Executives from Tesco Lotus and Makro met Thai deputy commerce minister Newin Chidchob on Wednesday to give...
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ORIGINAL APPROACH
Every year we re-run the original shopping list on one occasion, and the fifth repeat showed the see-sawing changes. Back in 1997 Ariel Automatic was £2.49 a pack. Now it ranges between £2.38 and £2.99, and it has lost weight 1.1kg instead of...
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McLelland: Safe Sex Dangerous Cheese
Created by: Levy McCallum Launched: August 2001 McLelland did a Häagen-Dazs on its cheddar range here, bringing a touch of sexy sophistication to the cheese world. The more familiar happy families, genial country folk and cartoon characters were...
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New Persil capsules: Take us to your laundry
Created by: J Walter Thompson Launched: May 2001 Laundry advertising traditionally focused on overworked mothers fussing about their whites saw a change of tack with this £9m ad series. A black background, a catchy Telstar backing track and...
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1 PERSIL CAPSULES
LEVER FABERGé Persil in round liquid portion pack capsules, in 20's and 40's at rsp £2.99 and £5.39 respectively. Introduced: May 2001. Sales: £30m brand value, growing at £1.85m monthly average. Packaging features: curved cardboard pack ...
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Sword is out to cut the x
The merger of Reckitt Benckiser household cleaning brands Dettol and Dettox is to get under way in June, with the Dettox products changing their names to come under the Dettol umbrella. The aim is to make the change gradual so as not to confuse...
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£20m refurb for Persil icon
Lever Fabergé is giving icon brand Persil a record £20m makeover this year. The cash will be spent on a new packaging design to make the brand stand out on shelf and a marketing campaign encompassing TV, radio and press ads, instore events and...
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EGL cleans up in acquisition
Fairy sponges, scourers and clothes licensed distributor EGL Homecare says its latest acquisition makes it the UK's biggest washing-up brand. The own label and branded manufacturer has bought the assets of the John Cotton Abrasives division from...
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P&G's swipe
Procter & Gamble looks set to add wet wipes to its Swiffer disposable duster range later this year. P&G would not confirm the move, but it is thought to be a bid to dent the Pledge and Dettol brands' dominance of the wipes sector and offset poor...
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Robert Neal
Senior trading controller, Spar The trend in the toilet tissuemarket is towards premium and we have upgraded our own label range this year. We've pursued a policy of not promoting market leader Andrex or newly launched Charmin, instead,...
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The household cleaners market has experienced more than 1% v
Wipes continue to prove popular with consumers because of their convenience, and the sector is driving growth in the surface cleaner and window cleaner segments. Domestos wipes are just outside the top 20 and growing by almost 40%, suggesting that...
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The Advertising Standards Authority has upheld Safeway's com
A Tesco Lotus supermarket in Bangkok was damaged when an anti-tank rocket hit a nearby building. Police are investigating the possibility the rocket was fired at Tesco Farmers are paying to promote milk throughout the festive season with a series...
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Listerine's tooth fairy flies instore for a free trial
A free trial programme for Tartar Control Listerine is running in major retailers until the end of the year. Borrowing the brand’s ad strapline Fight the tooth fairy’, consumers are encouraged to buy a 250ml bottle of the antiseptic mouthwash …
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Cleaning clout of Fairy goes into scourers and sponges
Hands that do dishes are to get new help with the washing up as the famous Fairy brand is extended into sponges and scourers. The 41-year-old brand, synonymous with washing up liquid and protecting housewives' hands, has three products in the...
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Persil Black Velvet fills black hole in UK laundry
Lever Fabergé is bringing out Persil Black Velvet, a liquid detergent for dark clothes, to fill one of the few gaps left in the UK laundry market. The new liquid, which is a main wash biological detergent, will be on shelves next week. It has...