All Household articles – Page 32
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Inside Soap surfs the celeb scene
Attic Futura is pulling out all the stops to raise the profile of its Inside Soap magazine. The title is hosting a celebrity party to toast the winners of the Inside Soap Awards 2001 and, to make the most of media coverage, has hired a public...
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Brandwatch profile: toilet tissue, kitchen towels
Top toilet tissue and kitchen towels by media £k Jul 00 - Jun 01 Total Press Radio Outdoor TV Direct Mail Total ...
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The Grocer star products: the right stuff?
Which of this years' new arrivals looks as if they're getting it right asks Karen Dempsey A long-term battle between Unilever and P&G over their recent Persil Capsules and Ariel Liqui-tabs laundry products is now under way. These are just two of...
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Non-food brands: Overhaul for Andrex
Kimberly-Clark is aiming to shake up the market with a major overhaul of its Andrex toilet tissue brand. The thickness of the toilet rolls will be increased by 18% and prices slashed by 14% to reflect the change. A four-pack will fall from an rsp...
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Domestos doubles up
Lever Fabergé is extending its Domestos range to include a new double-barrelled, two- layer, all-purpose household cleaner: Domestos Bi-Actif. And it is backing the new boy's launch with £3m. The top layer of Bi-Actif is aimed at removing stubborn...
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Brandwatch profile: washing detergent
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Radio Outdoor TV Total 36,956 ...
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Müller plans sky high sales as its summer of love theme take
Yogurt brand leader Müller plans to do to yogurt's image what Häagen-Dazs did to ice cream's in a new umbrella campaign for its brands. It has just revealed the first ad in a £10m series across its product portfolio this week and it's rather...
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Sniffing around shelves
Lever Brothers is encouraging shoppers to sample the fragrance of Surf Washing Tablets before they buy in a point of purchase squeeze and sniff' promotion. A device called Poparama' from The Aroma Company is integrated into on-shelf trays...
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Andrex's canine defence is promotion full of beans
The latest puppy promotion for Andrex will be let off its lead in the middle of this month. The Andrex Mini Bean Puppies can be won from mid May to August by collecting six tokens from promotional packs plus £2.50 per puppy. There are four to...
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Storewatch promotrack: key brand activity in the big four
Andrex wipes out the competition as domestic matters dominate The brand chart has witnessed dramatic changes with one of seven new entries Andrex shooting straight in at number one with the use of gondola ends, off fixture displays and...
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Brandwatch profile: ice cream
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 20,308 2,634 ...
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Cif looks to clean up
Lever Fabergé is expanding its cleaning products portfolio with two launches and is spraying a total of £4.5m in marketing support behind them. Cif Glass and Window Wipes, the first new product under the brand's international name, are supported...
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Colombo eyes retail
General Mills-owned US frozen yogurt brand Colombo, which will be introduced to the UK grocery trade next month, aims to rival premium ice cream brands Ben & Jerry's and Häagen-Dazs. The products have previously only been available to the catering...
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Capsule revolution for Persil
Exclusive Mary Carmichael Lever Fabergé is confident that its new Persil Capsules, due for launch in April, will do for liquids what tablets have done for powders, and it's prepared to back the claim with nearly £9m. The capsules offer a...
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The Grocer top products survey: paper
Procter & Gamble has enjoyed a very successful year in paper products and nowhere more so than in bathroom tissues. Charmin put the wind up the fiercely competitive bathroom tissue sector. And in kitchen towels, P&G stole a march on the opposition...
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The Grocer top products survey: laundry
After all the excitement and growth in the market following the hugely successful launch of Persil Tablets, this year has been relatively uneventful. Sales are down, mainly because manufacturers have been phasing out the more expensive concentrated...
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Cheerio Jif, welcome Cif
Jif is to become Cif in January in a Lever Brothers drive to bring its global operations in line. It is booting out the Jif name because Cif is more popular across multinational operations. The cleaning products are currently available in 60...
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The Grocer focus on alcoholic drinks: spirits
Tool up with UDV Shopper insight is at the heart of UDV's initiatives for 2001, from how they make buying decisions, how they surf' the fixtures and what visual messages work. UDV's work on understanding shopper habits is proving a useful tool...
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First impressions: Persil Revive
OK, I admit it: I don't actually do a lot of dry cleaning mainly because a "dry clean only" label instantly puts me off buying an item of clothing. I know just how much effort it will be to take it to the dry cleaners, not to mention ...
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Global suppliers' new product development: Lever Bros frogle
Lever Brothers has pipped arch rival Procter & Gamble to the post yet again by being first to bring a new home dry cleaning product to the UK market. Persil is extending its brand beyond the washing machine with Persil Revive which is a way of...