All Household articles – Page 33
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News
SCA takes a wipe at the opposition
SCA is making its debut in branded boxed facial tissues this week with the launch of Velvet Performance a move which could presage a price free-for- all in the category. The 2ply tissues will appear first in mansize and regular size which...
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Revolution for washing ads with Persil's realistic spin
Lever Brothers is binning the outdated and patronising twee smiley housewife images associated with detergent advertising in favour of a new animated campaign that admits that washing is just plain boring. The new ads take a more humorous, ironic...
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Naomi's gloves on
Lever Brothers has signed up supermodel Naomi Campbell to front a press campaign for its Persil Washing Up Liquid. The ad, which appears in August and September editions of men and women's magazines, shows Naomi wearing silver washing up gloves....
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Toilet paper: Andrex up
The retail price of Andrex toilet tissue has risen for the first time in five years. The Grocer 33 this week shows that the 10% price hike announced by Kimberly-Clark on July 1 has come into effect and means a 20p increase across all stores....
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Internet: Clacton turns on to cyberclub
Retailer Andy Barker is enjoying net profits after turning part of his shop into a cyberlover's paradise. Barker's customers can now surf the web, send and receive e-mails and play games all from McGill's, his small local store in Clacton-on-Sea,...
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Cadbury ... is poised to launch a new Wispa chocolate bar ca
Also coming soon from Cadbury are Pina Colada, Marguerita and Velvet Cream chocolate bars. Bendicks ... Campino boiled sweets will be launched in May. The sweets are made with cream and will initially come in two flavours: strawberry and orange....
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n He'll go down in history as the laundry tablets man. But t
With all the muck being flung in the soap wars James Hill has come out whiter than white. Hill is the man behind the launch of Persil Tablets across Europe the product that put Lever Brothers back at the top of the washing pile and since...
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Lever Brothers is introducing a Persil Tea Tree and Peppermi
Benecol launches a new TV ad campaign this week featuring Carol Vorderman and real life' Benecol consumers discussing how it has reduced their cholesterol levels. Memory Lane Cakes has launched its Toy Story 2 Cake Bars this week. Rsp £1.09...
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News
Handy Andies take on the Velvet touch
SCA Hygiene Products is spreading the Velvet umbrella branding over its whole portfolio of branded tissue products and is padding out its Velvet marketing spend to £16m. Handy Andies pocket tissues and Wipe & Clean household towels are relaunching...
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P&G launches Charmin in UK
Procter & Gamble is demonstrating its determination to grab market leadership in the fiercely competitive toilet tissue sector, by putting £28m behind this week's long awaited launch of Charmin toilet tissue. Charmin's support kicks off on January...