All Household articles – Page 6
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NewsHousehold challenger Homethings appoints first head of brand
Pete Rosier will work alongside founders Tim Keaveney and Matt Aubrey to develop the fast-growing brand’s positioning and marketing strategy
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NewsComfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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NewsSimple soap bars and Daz washing powders reduced in size
It comes as a wealth of big players in food and drink – including McVitie’s Digestives, Cadbury Dairy Milk and Warburtons – have fallen prey to shrinkflation in recent months
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NewsWho Gives a Crap secures first retail listing with Waitrose
The brand’s partnership with Waitrose aimed to ‘support its brand mission of reducing the deforestation of over one million trees per day,’ it said
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NewsRoam claims world first with skin-toned condoms
Made with natural latex, the condoms are biodegradable and are wrapped in paper foils to reduce plastic waste
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Comment & OpinionAward-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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NewsRefillable roll-on deodorant brand Rollr makes market debut
The innovation aims to ‘challenge an outdated market’ that contributes approximately 26 million disposable deodorant containers to landfill every day
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RankingsMeet the brands challenging the 100 biggest in the UK
Price hikes have been behind significant gains in value for these brands
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NewsPersil adds QR codes to packaging for visually impaired shoppers
The codes were created by AR specialist Zappar in partnership with Unilever and the Royal National Institute of Blind People
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NewsWilton launches duo of plastic-free laundry pods into grocery
The unique powdered format enabled the brand to use ‘much nicer ingredients that are much kinder to the environment’, it said
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NewsLoo roll shortages loom as tissue industry ‘not ready’ for deforestation laws
Cheeky Panda boss says tissue makers will struggle to shift operations overnight
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NewsOcean Saver plots ambitious grocery growth plan as it cleans up second crowd round
Sustainable cleaning challenger brand Ocean Saver has returned to the crowd as it seeks to double the size of its grocery business.
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Promotional FeaturesUnderstanding the grocery shopper to win in 2023 and beyond
Shoppers are facing a multitude of challenges, but understanding their changing motivations can help brands unlock growth throughout 2023 and beyond. Here, Focus Insights explores these motivations and the latest grocery trends.
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Category ReportHow bog-standard bog roll can thrive in the crisis: household category report 2023
Premium toilet paper is being outshone by cheaper own-label lines. Can brands tempt shoppers to spend more?
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Category ReportCan brands create a cleaner, greener world? Household cleaning category report 2023
Household suppliers of every size say they’re putting the planet first. Are shoppers buying their claims, as well as their products?
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NewsLower-income families swap veg spending for treats over Christmas, new research finds
The YouGov survey found 28% of lower-income families spent less on food this Christmas compared to previous years
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NewsDTC homecare challenger Homethings revamps range to push sustainability
It includes the introduction of Mop, an on-pack cartoon mascot
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Comment & OpinionCMA’s greenwashing crackdown highlights the complexity of eco claims
Eco claims may often be based on an incomplete understanding of the real-world effects, says Michael Bennett, MD of Pelican Communications
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Comment & OpinionDTC brands like Who Gives a Crap can benefit from bricks-and-mortar moves
A retail presence can build brands, protect in the event of digital decline and even attract new subscribers
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NewsCMA to crack down on food and drink greenwashing claims
The watchdog said it would “examine the accuracy of ‘green’ claims made about household essentials” such as food, toothpaste and laundry detergent