Archive of all Hovis articles
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NewsHovis set to take on Kingsmill 50/50 with ‘White N’ Fibre’ loaf
The baker has applied to register the name as a trademark with the IPO
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NewsHovis hires Mark Brown as first chief marketing officer
Brown joins the baker from General Mills, where he has spent the past 13 years
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Category ReportBread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
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NewsHovis turnaround picks up under new management team
Hovis has made big strides in its turnaround as significant price hikes helped boost revenues and profitability
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NewsModern Baker signs three-year licensing agreement with Hovis
The deal will see the brands work together to manufacture, develop and distribute a range of healthier baking products
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Comment & OpinionMorrisons is the elephant in the room of the M&A scene
Unconfirmed reports this week that Morrisons is exploring the sale of Rathbones are potentially embarrassing to Morrisons and to CEO Rami Baitiéh if true
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Analysis & FeaturesBakery & Bread 2023: White sliced benefits from cost-cutting
The death of white sliced bread has been greatly exaggerated. So suggests this year’s performance
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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NewsHovis falls to £28.6m loss amid cost recovery delays
Wrapped bread player Hovis has fallen to a near £30m loss amid delays in passing through soaring input costs
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NewsHovis launches trio of ‘artisanal inspired’ loaves
Three posh SKUs will roll into stores on 4 September
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsSlices of bread found to contain more salt than a bag of crisps
Research showed that 75% of loaves sold in UK supermarkets contain the same amount of salt per slice as a 25g packet of crisps
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NewsJohn Lewis appoints former Hovis boss Nish Kankiwala as its first ever CEO
Kankiwala, who has been a non-executive director since April 2021, will take up the CEO role full time from 27 March
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NewsHovis launches Simple White value loaf into Tesco and Booker stores
According to one senior industry insider, the loaf had been offered to Booker as a ‘price-fighting product’ following aggressive price hikes
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NewsHovis hires former Müller boss Jon Jenkins as CEO
Jenkins said he was “proud and excited to lead the brand and be part of its future”
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NewsHovis profits drop as rising costs hit margins
Wrapped bakery stalwart Hovis experienced a sharp drop in profitability last year as soaring costs hit margins despite maintaining its Covid sales gains
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NewsNish Kankiwala to step down as CEO of Hovis
Non-executive director Robert Higginson – a previous MD of Warburtons – will take over as interim CEO.
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NewsHovis fills roles and boosts board in senior level recruitment drive
The new appointments would bring a ’wealth of experience and expertise’ to the business, said CEO Nish Kankiwala
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NewsHovis falls to takeover-driven pre-tax loss despite revenue uptick of 8%
Hovis revenues were up 8% in 2020 to £360.7m despite the ‘highly competitive’ nature of the wrapped bakery category
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NewsChef Tom Kerridge to front new Hovis ad campaign
Premiering on 17 May on ITV, the advert will champion the brand’s new Bakers Since 1886 range