Archive of all Hovis articles – Page 5
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NewsPremier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
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Analysis & FeaturesWheat price worries haven't hit the supermarkets... yet
All the warning signs are there. Wheat prices in London and Paris have leapt by a third in just a month…
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NewsSainsbury's uses Hovis to differentiate c-stores
Warburtons may be the second biggest-selling brand in the UK and the nation’s favourite bread, but Sainsbury’s has chosen to carry…
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NewsHovis launches premium British Farmers loaf
Premier is looking to a patriotic new Hovis loaf to help turn around its bread division.
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Analysis & FeaturesHovis granary bloomer homebake
Looking to bring brand presence to the own-label dominated ambient part-bake sector
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News
Hovis launches range of part-baked breads
Hovis is to inject some much-needed excitement into the part-baked bread market with a range of rolls and bloomer loaves.The UK's second-biggest bread brand claimed part-baked was dominated by "anaemic-looking baguettes" and that it...
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NewsHovis fights back after sales slump
Sales of Hovis have plummeted in the past year, The Grocer can reveal. The brand's pre-packed bread dropped 9% to £406m in the year to 19 February, with volumes down 3.3%, according to SymphonyIRI.
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NewsHovis rolls out Union Jack loaf packaging
Hovis is to roll out a Union Jack pack design to highlight its use of flour milled from British wheat. From the end of March, the brand's Soft White range will carry bold Union Jack packaging and the tagline '100% British Wheat'. The new...
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News
Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
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NewsHovis spend doubles to £3m as breakfast ad hits small screen
Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.
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News
Tesco in £40k poppy play after Hovis spat
Tesco is donating £40,000 to The Poppy Appeal after an investigation by The Grocer revealed the Royal British Legion had become the unwitting victim of a pricing spat.
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NewsPremier may have to sell Hovis, say experts
Premier Foods could be forced to sell its marquee brand Hovis to climb out of its current debt problems, City experts have claimed.
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NewsHovis: clearer packaging will distinguish thickness of loaves
Hovis is decking out its loaves in colour-coded packaging to highlight the different slice thicknesses and reignite sales. In a revamp that will encompass the brand's Soft White, Best of Both, Wholemeal and Granary ranges from later this...
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NewsAcid Test: Hovis Hearty Oats
With a bullish first year sales target of £30m, Premier billed this oat-laden loaf as the fmcg launch of 2010
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News
Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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NewsCameron hands Hovis PR win over Warburtons
Hovis has scored a PR coup over Warburtons after David Cameron was snapped holding a Hovis loaf – despite the Bolton baker donating £25,000 to the Tories during the election campaign.
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NewsWarburtons will not follow Hovis to go all-British
Warburtons has axed plans to launch a range of bread made with 100% British-sourced wheat to concentrate on "bigger growth opportunities", The Grocer can exclusively reveal.
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Mars Bar brand chief joins Premier Foods to lead Hovis team
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
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News
Hovis comes over all patriotic in new TV advertising push
Hovis is hoping to whip up a bit of patriotic fervour in the wake of Cadbury's sale to the "Yanks", with a £5m TV campaign to support its conversion to 100%-British wheat.
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NewsHovis crowned in The Grocer’s Top Products 2009
Hovis stormed into pole position in The Grocer’s 2009 Top Products Survey chart, with the biggest growth in value of all the products across 76 key categories.