Archive of all Hovis articles – Page 6
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NewsThe lad delivers: Hovis is the Top Product of 2009
Hovis stormed into pole position in The Grocer's 2009 Top Products Survey chart, with the biggest growth in value of all the products across 76 key categories. Sales of Hovis loaves soared £56.9m, up 14.6% on last year to £445.8m ...
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Hovis wins race to make first all-British loaf
Hovis will trump Warburtons in the race to produce Britain's first all-British bread loaf, The Grocer can reveal.Although the heritage of both Warburtons and Hovis dates back more than 100 years, the UK's two leading bread brands have...
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Warburtons guns for Hovis in south west with Bristol bakery
Warburtons' dominance of the British bread market is set to expand across Hovis-dominated south west England following the opening of its £45m Bristol bakery this week.The Bolton-based business has opened the hi-tech plant with the intention...
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Hovis targets bread roll shoppers with follow-up to epic ad
It's bread rolls at dawn as Hovis takes on market leader Warburtons with its latest sepia-tinted advert - featuring a lass rather than a lad.
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Premier combines Hovis and Nimble in one loaf
Premier Foods has brought its struggling Nimble brand under the Hovis banner to form Hovis Nimble as it attempts to claw back share from Warburtons and Kingsmill.Sales of the 53-year-old Nimble brand slumped 5.5% to £14m in the year to...
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NewsHovis bounce helps as Premier meets banks over debt
The relaunch of Hovis has helped Premier Foods to a 9% hike in sales for the four months to 25 October, as the manufacturing giant continues to wrestle with its £1.7bn debt burden.
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Advertising: Hovis bucks downward spend trend
Hovis launched its new advertising campaign a fortnight ago with a headline-grabbing spot lasting more than two minutes in the middle of Friday’s Coronation Street
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Acid Test: Hovis' little brown loaf
The panel assess Hovis' little brown loaf as Premier relaunches the iconic brand
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Premier hopes to calm City nerves with Hovis relaunch
Premier Foods is pinning its hopes on Hovis as its new profit-generating champion brand. But won’t that big pile of debt get in the way? Alex Beckett reports
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Hovis reveals retro new look and logo
Hovis reveals retro new look and logo: Hovis has replaced its wheatsheaf logo with the ‘boy on a bicycle’ image from its iconic 1970s television advert as part of a retro overhaul of the brand. The new packaging will run across the entire bread range as part of the brand’s ...