I Can’t Believe It’s Not Cheddar set for 2011 launch

I CANT BELIEVE CHEDDAR

Competition in the low-fat Cheddar category is set to hot up next year, with Milk Link launching I Can't Believe It's Not Cheddar, The Grocer can exclusively reveal. ICBINC is a 100%-cheese product that contains 30% less fat than standard...

 

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