Major ice cream players are gearing up for their annual battle over freezer space with new names set to join familiar ones next year.
Richmond has scooped the European licence for quirky US luxury low fat ice cream brand Skinny Cow. The brand will be available in Asda as part of an exclusive tie up from early next month. The three flavours - cookies and cream, fudge brownie and fruit - contain fewer than 100 calories and retail at £1.98 for a four-pack.
Support will come from a website, direct mail, links with diet groups and instore activity.
Richmond is also adding Yorkie and Toffee Crisp bars to its stable of Nestlé branded ice creams. Marketing for the Yorkie newcomer is expected to follow the same tongue-in-cheek Not for Girls theme as its confectionery counterpart.
Another Richmond product, the Fab ice lolly, is set to team up with the new Thunderbirds movie due out next year for a promotional programme building on the brand name’s similarity with the cult television series’ FAB catchline.
New limited edition Nestlé products are also planned while Double Cream is set to go into take-home packs.
Meanwhile, industry sources have revealed that Birds Eye Wall’s is adding Red Berries variants to its Solero range and is planning a series of limited edition Cornettos, similar to its successful 7 Deadly Sins campaign for Magnum this year.
Masterfoods is bringing out a Mango and Passionfruit flavoured Bounty ice cream.
Richmond has scooped the European licence for quirky US luxury low fat ice cream brand Skinny Cow. The brand will be available in Asda as part of an exclusive tie up from early next month. The three flavours - cookies and cream, fudge brownie and fruit - contain fewer than 100 calories and retail at £1.98 for a four-pack.
Support will come from a website, direct mail, links with diet groups and instore activity.
Richmond is also adding Yorkie and Toffee Crisp bars to its stable of Nestlé branded ice creams. Marketing for the Yorkie newcomer is expected to follow the same tongue-in-cheek Not for Girls theme as its confectionery counterpart.
Another Richmond product, the Fab ice lolly, is set to team up with the new Thunderbirds movie due out next year for a promotional programme building on the brand name’s similarity with the cult television series’ FAB catchline.
New limited edition Nestlé products are also planned while Double Cream is set to go into take-home packs.
Meanwhile, industry sources have revealed that Birds Eye Wall’s is adding Red Berries variants to its Solero range and is planning a series of limited edition Cornettos, similar to its successful 7 Deadly Sins campaign for Magnum this year.
Masterfoods is bringing out a Mango and Passionfruit flavoured Bounty ice cream.
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