Iceland news and analysis – Page 30
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Analysis & Features
Iceland Mac 'n' Cheese Burgers: Acid Test
Mac ‘n’ cheese is one of the main beneficiaries of the wave of Americana that has swept UK dinner tables in recent years
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News
No end to milk price war in sight despite Iceland increase
The retailer announced on Monday it was increasing its four-pint SKU from 89p to £1
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News
Conditions remain tough for big four as discounters speed up growth again
Trading conditions for the big four supermarkets are showing no signs of improving as Aldi and Lidl ramp up growth again, according to the latest market share data.
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Comment & Opinion
Iceland boldly puts up the price of milk – but will others follow?
We’re used to seeing milk prices being cut, so Iceland’s move to increase the price of its four-pinters from 89p back up to £1 is eye-catching
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News
Iceland adds quintet of posh seafood lines to premium range
Iceland has expanded the premium meat and fish range it launched earlier this year
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News
Sainsbury's grows sales again as Tesco market share continues to fall
The German discounters, Aldi and Lidl, reported sales growth of 17.3% and 16% over the period
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News
Iceland launches two pizza ranges made in Italy
The new ranges are designed to tap demand for pizza during the Rugby World Cup
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News
Iceland teams up with GBBO star for new cookbook
Iceland is celebrating its 45th anniversary this year and the new book will feature 45 recipes which showcase the brand’s ‘The Power of Frozen’ campaign
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News
Iceland expands 'luxurious' exotic meat range
New additions include wagyu beef, rabbit, venison and kangaroo
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News
Iceland's Malcolm Walker: 'Price is not a weapon any more'
The frozen chain is shifting its strategy via a new Power of Frozen campaign that seeks to educate shoppers
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News
Iceland sales fall 4.4% in "exceptionally challenging" year
Profits at Iceland plunged by a quarter last year as like-for-like sales fell 4.4% in an “exceptionally challenging year”.
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News
Iceland could 'open 70 stores in five years' in Ireland
The rollout will focus on the Iceland format, in stark contrast to the UK’s expansion programme, which is now centred on The Food Warehouse
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News
Iceland's #PowerofFrozen looks to thaw attitudes
Nick Canning, joint managing director, would not disclose the budget except to say it was “a significant increase in spending year on year”
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News
Iceland set to launch American diner range for Independence Day
The 10-strong Let’s Eat American range is expected to be a year-round fixture in stores
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Comment & Opinion
Iceland's Food Warehouse will complement old format, not replace it
Sure, Iceland isn’t building any more Icelands - but that doesn’t mean the end, far from it
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News
Cafe Asia for Iceland Food Warehouse stores
From this week, the retailer’s six Food Warehouse’s will carry 10 Cafe Asia lines including pakoras, samosas, wraps and spring rolls
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News
Walker halts Iceland growth to focus on The Food Warehouse
The frozen food retailer has earmarked The Food Warehouse format for future “aggressive” rollout and has signalled its commitment by appointing Richard Walker
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News
Iceland looks to move in on Tesco and Morrisons layoffs
Discounter advertises outside company HQs on days of biggest corporate dismissals
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News
Iceland débuts own-label gelato range
Iceland Belissimo – a two-strong gelato range crafted and sourced from Italy, is being rolled out tomorrow (15 April) in chocolate and a mixed fruit variants
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News
Iceland stores could get new look to match new website colours
Iceland wanted to ensure there was “consistency” across the customer experience no matter what device they were using to access the site