Frozen food chain Iceland has launched an appeal with the Missing People charity and will print photographs of vulnerable missing people on the side of its milk bottles.
The pictures will appear on four-pint packs, with each person being featured for three months, or until they are found. Each missing individual will appear on 10 million bottles.
"We have been involved with Missing People before and hope to generate thousands of new sightings," said Iceland chief executive Malcolm Walker.
The campaign launched into 70% of Iceland stores this week and will be nationwide by 17 November.
The first person to be featured is Andrew Gosden, who went missing on 14 September 2007.
"Missing People simply could not continue to deliver its essential services without the generosity of companies like Iceland," said the charity's chief executive , Paul Tuohy.
The pictures will appear on four-pint packs, with each person being featured for three months, or until they are found. Each missing individual will appear on 10 million bottles.
"We have been involved with Missing People before and hope to generate thousands of new sightings," said Iceland chief executive Malcolm Walker.
The campaign launched into 70% of Iceland stores this week and will be nationwide by 17 November.
The first person to be featured is Andrew Gosden, who went missing on 14 September 2007.
"Missing People simply could not continue to deliver its essential services without the generosity of companies like Iceland," said the charity's chief executive , Paul Tuohy.
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