in depth – Page 15
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Analysis and Features
Aldi’s steady progress proves industry sharks wrong
Today’s news that Aldi has broken into the Top 5 validates the German discounter’s strategy plan, and confounds its critics
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Comment and Opinion
Xylene gravy granules are an unpleasant #LidlSurprise at Christmas
It’s that time of year when supermarkets like to put innovative culinary twists on classic Christmas fare
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Comment and Opinion
Discounters setting agenda whatever the big four's progress
The Top Products Survey is a sobering reminder that the march of the discounters is far from over
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Comment and Opinion
Iceland spat points to need for brand protection
Sir, As businesses grow, their brands often become their most valuable asset
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Comment and Opinion
Sainsbury's and Netto should have known better
Perhaps the most surprising issue is that the statements made by both parties seemed to indicate it was not expected
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Analysis and Features
How 'posh Iceland' shows retailer is moving with the times
Posh isn’t a word that immediately springs to mind when you think of Iceland
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Analysis and Features
Is slowing profitability all part of the Aldi masterplan?
The chain says it will continue to prioritise investment in margin
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Analysis and Features
Lidl buyer: Customers will pay for quality and convenience
We quiz Verena Alter from Lidl on what can be done to add value back into the hot beverages market. And whether tea pods are the future
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Comment and Opinion
Aldi and the art of minimalism
The discounter is making waves with its first ever TV ad in Germany - featuring neither products nor price messages
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Analysis and Features
What did Ronny do wrong? And how will Lidl UK be affected?
The sudden nature of Gottschlich’s move last week – and apparent lack of reason – prompted widespread speculation
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Comment and Opinion
Peanut alarm is only a Lidl bit scary
Lidl is recalling a snack because it forgot to include a warning on the label
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Comment and Opinion
Lidl elegantly engages with strawberry shoppers
Lidl’s #LidlSurprises campaign has – inevitable hashtag aside – provided a pleasingly fresh take on fresh food
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Analysis and Features
Will Steinhoff really take the pound out of Poundland?
Scrapping the £1 price point would lose Poundland its USP - so why might Steinhoff be tempted?
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Comment and Opinion
Iceland scores a winner with inspired Euro 2016 campaign
Amid the drama of the past week, there was a football match on. And Iceland Foods played a blinder
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Comment and Opinion
Is growth at the discounters set to slow? Don’t bet on it
IGD’s new five-year forecast looks wildly optimistic in wake of Brexit EU referendum result
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Analysis and Features
UK grocery market will grow by 10% in the next five years
Online to remain fastest-growing market as grocery nears £200bn
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Analysis and Features
Lidl Deluxe Guatemalan Roast & Ground Coffee
Consumers thought this coffee was “full bodied” and “aromatic”
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Analysis and Features
Lidl Mister Choc Bellona Hazelnut
The consumer panel enjoyed the “creamy” hazelnut filling, and “delicate, crispy” wafer of this Continental favourite
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Analysis and Features
Lidl Batts Quick Marinade Pouches - Texan Hickory Style BBQ
Our expert judges thought this pouch format marinade hit the nail on the head
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Analysis and Features
Lidl Deluxe Smoked Scottish Salmon Freedom Foods
At £4.99 for 3x80g, consumers thought the salmon trio offered great value for money