in depth – Page 16
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Analysis and Features
Lidl Vitasia Frozen Sushi Collection
Both our panel of expert judges and our consumer panel were blown away by this frozen sushi offering
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Analysis and Features
Lidl Simply Sumptuous Berries & Cherries Muesli
The expert judges liked the high fruit content, natural flavour and satisfying crunch of this berry-based cereal
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Analysis and Features
Lidl Deluxe With Love Smoked Bacon Pie
Attractive presentation and quality of the ingredients meant it lived up to premium
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Analysis and Features
Iceland Bellissima Ice Creams
Consumers could hardly believe the quality of this product for the price
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Analysis and Features
Lidl Deluxe Beetroot Relish
Combining quality with novelty, this relish was a “definite” buy for half our testers
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Analysis and Features
Lidl Snowy Lodge Deluxe Luxury Rich Fruit Cake
This “rich” and “moist” fruit cake with Courvoisier VS Cognac was a hit with consumers
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Analysis and Features
Iceland Zesty Bean Quinoa
Our judges were totally blown away by this “quick, healthy and tasty” meal accompaniment
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Analysis and Features
Lidl Warren & Sons Rannoch Smoked Duck Pâté
Consumers thought the inclusion of duck in this pâté offered a novel twist
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Analysis and Features
Lidl Deluxe Breaded Cured Ham Slices
Consumers approved of this Freedom Food ham
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Analysis and Features
Lidl Deluxe Sparkling Blood Orange & Cranberry Pressé
Consumers loved this “tangy” and “refreshing” drink, which was particularly tempting to younger consumers
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Analysis and Features
Lidl Inisvale Selection Irish Hereford Fillet Steaks
These steaks impressed consumers with their “clear provenance” and “tender succulence”
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Analysis and Features
Lidl Knightsbridge Sweet & Mellow, Pear & Apple Tea Bags
The “lovely combination of flavours”, together with the “good aroma” and “clean, refreshing taste” of these teabags
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Analysis and Features
Lidl Glensallagh Selection Smoked Maple Cure Back Bacon
The delicious aroma and subtle sweet/smoky flavour of this bacon proved hard to resist
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Analysis and Features
Lidl buyer: baking to impress will be big in 2016
Consumers are moving away from standard baking, says Verena Alter, to more artistic styles - something retailers must cater for
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Analysis and Features
Back of the net: Aldi and Lidl go big on fish
After shaking up the fresh meat sector, Aldi and Lidl are turning their attention to fish – with great success
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Comment and Opinion
Lidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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Comment and Opinion
My Week… by Andy Bond (as told to Bill Tush)
I’ve launched a new discounter chain called Guess How Much! Or GHM! for short!
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Comment and Opinion
Discounter misconceptions that need clearing up
The food discount concept Aldi and Lidl espouse remains little understood by competitors and pundits
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Analysis and Features
Is Aldi rattled by rivals or just setting the record straight?
A ‘misleading’ ad came under fire but does Aldi have a point in claiming the price gap is not being closed?
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Analysis and Features
Lidl Deluxe Lemon & Raspberry Semifreddo: acid test
Meaning ‘half cold’, semifreddo is an Italian dessert similar to ice cream but not churned, and allowed to thaw slightly