in depth – Page 18
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Comment and Opinion
Letters: Lidl shows up Tesco's Clubcard as past sell-by-date
Very few people are unquestionably loyal to anything or anyone, save religious movements…
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Comment and Opinion
Aldi flies the Union flag for Rio Olympics
Will Aldi’s sponsorship of British athletics prompt other retailers to start shouting more about their British credentials?
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Analysis and Features
Lidl's 'smarter shopping' card: we answer the key questions
Lidl insists its card, launched in Scotland, is not a loyalty card
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Comment and Opinion
Aldi & Lidl - more 'meaningful' than the big four?
The rise of the discounters has been fuelled by the embrace of consumers, but why? Jon Kershaw of Havas Media explains
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Comment and Opinion
Like Ryanair, discounters will find low prices are not everything
As price becomes less of a priority for shoppers, lessons can be learned from similar upheaval in air travel
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Analysis and Features
A real living wage: is it time for the grocery trade to pay up?
The introduction of the national living wage by George Osborne has only fuelled calls for a higher living wage to be paid
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Comment and Opinion
Aldi and Lidl may prove decisive in living wage debate
There are fewer hot potatoes in grocery right now than the living wage…
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Comment and Opinion
Lidl proclaims triumph over Heinz in tomato-based twosome
Precisely what Heinz has done to irk Lidl we’ll never know, but each of the discounter’s new ads…
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Analysis and Features
Christmas range 2015 sneak peek: Lidl
A clear extension of its plan to dispel the myth that it can’t satisfy premium palates
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Analysis and Features
Will Lidl's 'Pepsi challenge' ads pass test with shoppers?
As Lidl’s new TV ads pit its own label against leading brands, has a new front opened in the war for market share?…
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Comment and Opinion
Iceland's Food Warehouse will complement old format, not replace it
Sure, Iceland isn’t building any more Icelands - but that doesn’t mean the end, far from it
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Analysis and Features
Iceland Slimming World Curry: acid test
Iceland teamed up with Slimming World in February to launch a range of 10 frozen ready meals
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Comment and Opinion
As Aldi overtakes Waitrose, how big can the discounter be?
The big question is no longer whether Aldi and Lidl can keep growing. It’s just how big they will ultimately be.
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Comment and Opinion
Aldi and Lidl will have to work harder to keep up progress
Complacency has changed the structure of the British grocery market and the discounters are now a firm part of its future
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Analysis and Features
Bargains driving younger AB demographic to variety discounters
Who are the shoppers fuelling this growth? What do they buy? And what can variety discounters do to encourage them to spend more?
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Analysis and Features
Morrisons-Dia link-up would 'cannibalise' sales says analyst
Analysts have dismissed the potential for Morrisons to launch a Netto-type tie-up with Spanish discounter Dia
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Comment and Opinion
Social media is queen at P&F as Titania considers her career
Ever since Karoline (with a K) started dropping heavy-handed hints about my future career prospects, I’ve been looking at …
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Analysis and Features
Brands at the heart of mults battle with the discounters
This year the grocery price war has intensified, with all the major supermarkets investing millions into lowering prices…
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Analysis and Features
Why is Poundland cosying up with neighbouring 99p Stores?
99p Stores has been touted for sale since 2011. So it wasn’t entirely unexpected when Poundland announced…
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Analysis and Features
99p Stores deal is a "step change" for Poundland store opening programme
Poundland’s shares soar on news of 99p Stores takeover - pushing market cap past £1bn - but what opportunities does CEO Jim McCarthy think a combination brings?