in depth – Page 2
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Analysis and Features
Hot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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Comment and Opinion
Bottlecelli: Lidl’s pun-tastic installation gives Glasgow a cultural boost
Venus: Roman goddess of love, desire, sex, fertility, prosperity… and now Lidl’s bottle and can return scheme pilot
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Comment and Opinion
Price match will take Morrisons only so far. What else does it have?
If there was a supermarket Bafta for most original turn, it certainly wouldn’t be going to Morrisons this week
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Analysis and Features
Spotted in stores: what’s new for January 2024
Each month, we highlight new and interesting products and displays our team has snapped in the leading grocers
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Analysis and Features
Why did Thatchers’ Aldi copycat claim fail in High Court?
Aldi’s cider was found to be neither confusing nor detrimental
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Comment and Opinion
We must think long term to avoid a race to the bottom
Asda price matching the discounters signals a new phase, says Patrick Finlay, MD at The Category Management Company
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Comment and Opinion
Tesco’s double Clubcard points speaks volumes about where the market is up to
Who hit the Christmas jackpot? The short answer is the discounters, and in particular, Lidl
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Analysis and Features
Which grocery players hit the stock market jackpot in 2023?
In 2023, crises from Ukraine to the Middle East, plus the ongoing cost of living crisis, battered stocks. Who coped best and what will 2024 bring?
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Analysis and Features
Will Asda’s discounter price matching scheme pay off?
Asda is the first supermarket to match both Aldi and Lidl
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Comment and Opinion
Can Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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Comment and Opinion
Aldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Analysis and Features
How grocery stock market players coped with 2023’s uncertainty
Fmcg players are used to volatility and uncertainty, driven by a plethora of global crises in recent years.
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Comment and Opinion
A 2024 outlook – supermarket and fmcg priorities for the year ahead
There are plenty of hurdles ahead for the supermarket fmcg sector, but what are the main barriers to success in 2024?
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Analysis and Features
Christmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Comment and Opinion
How is Aldi selling a côtes du rhône wine for £3.49?
Aldi’s award-winning red barely covers the cost of the VAT and duty. So what’s behind the move? And is it irresponsible?
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Analysis and Features
Will daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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Comment and Opinion
How the autumn statement will impact retail and fmcg
A ‘final nail in the coffin for the high street’ was the grim description from a leading property consultancy of today’s autumn statement
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Analysis and Features
Who won the Christmas ads in 2023? Our judges give their verdict on all the ads that matter
This year’s batch of festive ads has been rolling out the celebs aplenty. But which is the best?
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Comment and Opinion
Four ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Tesco boss continues to make strides against Aldi’s price challenge
Tesco boss Ken Murphy didn’t play ball when asked about Tesco versus Aldi price gap