in depth – Page 7
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Analysis and Features
Can the Morrisons-Ocado split really be a win-win?
Ocado gets back CFC space, Morrisons can sign new deals. So is it really a better deal all round?
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Comment and Opinion
Ocado is right to target single-person households
The online supermarket is looking to take single-person households from bricks and mortar rivals
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Comment and Opinion
How Walmart is using data to fill the digital 'black hole'
The grocer is aiming to use more data in a better way, explains Tim Mason, CEO of Eagle Eye
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Comment and Opinion
How Waitrose and M&S should prepare for the Ocado switch
The M&S-Ocado joint venture will also be a fascinating experiment in shopper decision making, says Jeremy Garlick, a partner at Insight Traction
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Analysis and Features
Direct hit: how to make direct-to-consumer selling pay
D2C businesses are all the rage among consumers, startups and established brands alike. But do the numbers stack up?
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Analysis and Features
Ocado Zooms ahead in rapid delivery service comparison
How the services compare on a shop-for-tonight 12-item mission
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Analysis and Features
How disruptive are Amazon's own-label brands really?
A new US report suggests the majority of Amazon’s private-label brands fail to make an impact with shoppers. But does this hold true for UK grocery?
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Profiles and QandAs
Expert Q&A: how big can direct-to-consumer businesses actually get?
During The Grocer Conference, we quizzed an expert panel from different areas of the DTC world to find out if all the recent interest in the market will convert to cash
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Analysis and Features
D2C is a cut-throat business ... and that’s just in razors
Shaving subscriptions services are proliferating and evolving, as The Grocer’s annual conference learned
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Comment and Opinion
M&S-Ocado proves collaboration is necessary to follow the customer
The huge increase in industry collaboration signals a changed world where going it alone is a mistake, says Eagle Eye’s Tim Mason
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Comment and Opinion
Amazon is building trust with its fight against fakes for a reason
Offering more concessions to brands also helps build trust in Amazon as a partner, both in e-retail and, increasingly, advertising, says Eric Fulwiler, executive director London at VaynerMedia
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Comment and Opinion
Why the M&S-Ocado deal is positive news for suppliers
M&S was doomed before the deal was confirmed, according to David Sables, CEO at Sentinel Management Consultants
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Comment and Opinion
Can AmazonFresh really crack the online grocery market in the UK?
In a grocery environment where rapid delivery is becoming the norm, Amazon’s speed and agility is hardly a USP
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Comment and Opinion
Ocado/M&S deal will be a real test of customer loyalty
Ocado could lose not just Waitrose sales, but all the shoppers who come because those products are there
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Comment and Opinion
How shopper expectations around online grocery are changing
Retailers need to provide a sophisticated customer experience online as well as offline, says Google’s Harry Walker
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Comment and Opinion
Retailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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Comment and Opinion
It's time for retailers to evolve smartphone grocery shopping strategies
If your content is not ready for mobile, you are not truly ready for e-commerce, says John Nevens, joint managing director of Bridgethorne
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Comment and Opinion
What the Graze deal tells us about Unilever’s D2C strategy
D2C has been important for Unilever since its acquisition of Dollar Shave Club in 2016
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Comment and Opinion
As rumours swirl about Ocado and M&S, what kind of deal is most likely?
Analysts are united in their scepticism at theories surrounding the reported tie-up
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Analysis and Features
Christmas online: why didn't supermarkets do better?
What do the numbers tell us about the way forward for growth in online grocery?