All Industry Insight articles
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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Category ReportThe summer pig-out: trends in barbecue 2025
Barbecuing last year hit heights not seen since 2021 as Brits took inspiration from around the world. So, what’s cooking for 2025?
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Comment & OpinionSpirits and hospitality can’t afford a gut punch in spring statement
The sectors took a quadruple hit at the last statement – it’s someone else’s turn, says Nick Gillett, MD at Mangrove Global
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Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
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RankingsBritain’s Biggest Brands 2025: The top 100
Britain’s brands faced a challenging year of rising input costs, shifting consumer preferences and economic pressures, yet many achieved significant growth, with the top 10 brands collectively generating over £12.2bn in sales
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Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
Youtube celebrities are disrupting the global FMCG industry, outperforming even the biggest of media budgets – without ever spending a penny on paid advertising. Two things have become inherently obvious to every industry expert under the age of 40: 1. TikTok is NOT “just a trend”; 2. ...
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Comment & OpinionWhat does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?
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Category ReportGoing, going, gone? Trends in snack bars 2025
Snack bar profits are crumbling in the face of soaring wheat, nut and cocoa prices. So, who’s managing to grow, and at what cost?
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ProfilesMy food & drink job: Sabrina Reinke, assistant brand manager, Graze
‘It’s incredibly rewarding to work in a team that drives better practices and for a brand that has been leading the category in innovation and sustainability’
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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Promotional FeaturesHow to deliver personalisation and privacy in customer experience
Personalisation can help brands cut through and build that all-important emotional connection with their consumers. But it can also cross the line on privacy. How can brands and retailers reconcile the two?
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Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
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Comment & OpinionChris Spargo: YouTube documentarian solves mundane mysteries
YouTuber Chris Spargo discovers why UK crisp packets changed their colourways – swapping salt & vinegar’s blue for green, and vice versa for cheese & onion
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Analysis & FeaturesPoundland: who would buy it and what would they do?
As it faces the indignity of a potential £1 sale, Poundland has major ranging problems to solve. What will a future owner need to prioritise?
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Analysis & FeaturesTemu: how long can brands ignore cut-price Chinese marketplace?
As its user base balloons, should brands risk getting involved?
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Comment & OpinionMy Dragons’ Den experience: was it worth it?
We went into full project management mode a few months before filming: overhauling our website, refining messaging, and preparing for every scenario, says Laura Harnett, Seep founder
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NewsShoppers back staffed 'chatty checkouts' in new survey
A till where staff are encouraged to converse with customers proved popular in the Belonging Forum survey
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Category ReportThe rise of drinkable desserts: trends in dairy drinks 2025
From chocolate fudge to birthday cake, dairy brands are adding indulgent shakes inspired by afters. Is their health kick over?