All Industry Insight articles
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Comment & OpinionHow to capture retailer imagination with category visions
Everyone wants category growth but much category work is too flat, says Jeremy Garlick, partner at Insight Traction
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Promotional FeaturesHow brands and retailers can win with data
There’s no shortage of data swirling around in UK food and drink, but putting it to good use is a different matter entirely. So, how can brands and retailers take the data they have and put it to work?
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Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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Comment & OpinionThe Secret Genius of Modern Life: Hannah Fry peers into the fridge
It’s hard to overestimate just how significant the invention of refrigeration has been on the food supply chain, grocery shopping and our daily lives
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Comment & OpinionHow AI can help supercharge your startup’s growth
Just like the internet revolutionised the business landscape decades ago, AI can supercharge your brand, says Ellie Webb, founder of Caleño Drinks
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Category ReportBye bye beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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Comment & OpinionBan Hatch & Dispatch: welfare film lays out logic for egg production change
Stephen Fry narrates The Vegetarian Society’s animated short, which starts with the same tone as a kids’ Christmas movie
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Analysis & FeaturesWill Zoe’s new food risk scale calm UPF debate or create confusion?
Zoe’s new risk scale underlines that not all processed food is bad for us. But as it prepares to spread the word, some question its usefulness
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Comment & OpinionEx-head of Sainsbury’s Future Brands: how to understand buyers
It is critical to understand what your buyer is looking for and deliver on that, says Tom Forsythe, MD at Good & Proper
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Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & OpinionLa Cocina: film explores dramatic shift at New York restaurant
Fans of The Bear and Boiling Point might question the need for another look into a high-pressure kitchen – but how about one where no one cares about food?
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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Category ReportThe summer pig-out: trends in barbecue 2025
Barbecuing last year hit heights not seen since 2021 as Brits took inspiration from around the world. So, what’s cooking for 2025?
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Comment & OpinionSpirits and hospitality can’t afford a gut punch in spring statement
The sectors took a quadruple hit at the last statement – it’s someone else’s turn, says Nick Gillett, MD at Mangrove Global
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Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
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RankingsBritain’s Biggest Brands 2025: The top 100
Britain’s brands faced a challenging year of rising input costs, shifting consumer preferences and economic pressures, yet many achieved significant growth, with the top 10 brands collectively generating over £12.2bn in sales
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Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria