All Industry Insight articles
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Comment & OpinionEx-head of Sainsbury’s Future Brands: how to understand buyers
It is critical to understand what your buyer is looking for and deliver on that, says Tom Forsythe, MD at Good & Proper
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Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & OpinionLa Cocina: film explores dramatic shift at New York restaurant
Fans of The Bear and Boiling Point might question the need for another look into a high-pressure kitchen – but how about one where no one cares about food?
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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Category ReportThe summer pig-out: trends in barbecue 2025
Barbecuing last year hit heights not seen since 2021 as Brits took inspiration from around the world. So, what’s cooking for 2025?
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Comment & OpinionSpirits and hospitality can’t afford a gut punch in spring statement
The sectors took a quadruple hit at the last statement – it’s someone else’s turn, says Nick Gillett, MD at Mangrove Global
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Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
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RankingsBritain’s Biggest Brands 2025: The top 100
Britain’s brands faced a challenging year of rising input costs, shifting consumer preferences and economic pressures, yet many achieved significant growth, with the top 10 brands collectively generating over £12.2bn in sales
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Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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Comment & OpinionWhat does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?
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Category ReportGoing, going, gone? Trends in snack bars 2025
Snack bar profits are crumbling in the face of soaring wheat, nut and cocoa prices. So, who’s managing to grow, and at what cost?
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ProfilesMy food & drink job: Sabrina Reinke, assistant brand manager, Graze
‘It’s incredibly rewarding to work in a team that drives better practices and for a brand that has been leading the category in innovation and sustainability’
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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Promotional FeaturesHow to deliver personalisation and privacy in customer experience
Personalisation can help brands cut through and build that all-important emotional connection with their consumers. But it can also cross the line on privacy. How can brands and retailers reconcile the two?
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Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
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Comment & OpinionChris Spargo: YouTube documentarian solves mundane mysteries
YouTuber Chris Spargo discovers why UK crisp packets changed their colourways – swapping salt & vinegar’s blue for green, and vice versa for cheese & onion
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Analysis & FeaturesPoundland: who would buy it and what would they do?
As it faces the indignity of a potential £1 sale, Poundland has major ranging problems to solve. What will a future owner need to prioritise?