All Industry Insight articles – Page 12
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Promotional FeatureWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Comment and OpinionWe can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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Profiles and QandAsMy Alternative CV: The Gym Kitchen’s Segun Akinwoleola on babies and diversity
‘I’m still one of the only black people in a lot of rooms and there are still very few black-owned brands sold in major supermarkets’
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Comment and OpinionWhat Google search data tells us about petfood trends
Declining pet ownership is now being topped with owners looking to economise on pet spend, says Kathy Lee, consumer retail industry manager at Google
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Profiles and QandAsMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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Comment and OpinionFive ways AI could boost Christmas grocery sales
The benefits of fully integrated AI systems are yet to be realised, says Julie Neal, partner at management consultancy Vendigital
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Promotional FeatureWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Comment and OpinionJoint business plans are often meaningless – suppliers don’t need them
The customer agrees to JBPs whilst chuckling quietly about how much they are getting for a simple signature on a meaningless plan, says David Sables, CEO of Sentinel Management Consultants
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Comment and OpinionChasing someone for a response? Here are the dos and don’ts
A phrase often attributed to Einstein springs to mind: ‘The definition of madness is doing the same thing over and over again and expecting different results’, says Darren A Smith, founder & CEO of Making Business Matter
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Comment and OpinionDo loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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Comment and OpinionHow confectionery brands can navigate the health landscape
It’s important to understand the emerging cultural dynamics, along with lingering perceptions around what ‘healthier’ looks like, says Pippa Garlick, strategy director at Stormbrands
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Profiles and QandAsMy Alternative CV: Pleese’s Joe Moruzzi on cheesecake and giving back
Frozen cheesecake CEO Joe Moruzzi explains how he combines his love for food with a mission to empower young entrepreneurs
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Profiles and QandAsMy food & drink job: Olivia Slater, in-house designer, Field & Flower
Olivia says to get into food or design ‘start a food and recipe blog, design assets for brand you admire, create your own content on social, attend networking events and meet people’
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Promotional FeatureWhy export success is increasingly important to regional growth
Amid surging exports for the UK market, regional performance is also strong – and Wales is reaping the benefits of its positive food and drink culture to send a positive message to the international buying world.
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WebinarWATCH: How to crack the online marketplace opportunity
Watch our webinar on demand to learn how wholesalers and retailers can take full advantage of the online marketplace in 2024. And find out how to to create a digital one-stop shop that offers greater choice and seamless service.
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Promotional FeatureTheft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Profiles and QandAsMy Alternative CV: Momo Kombucha’s Josh Puddle on 1990s pop, Rye Lane and Wim Hof
‘If I could change one thing in grocery, I’d heavily tax the worst of the ultra-processed, unhealthy foods and heavily subsidise organic, seasonal produce’
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Comment and OpinionFour ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment and OpinionTwo years on, has Natasha’s Law worked?
Significant efforts are needed from food businesses and regulatory bodies to increase compliance, says Rebecca Ironmonger, solicitor in Roythornes Solicitors’ food regulatory team
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Comment and OpinionPhysical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners