All Industry Insight articles – Page 15
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Profiles and QandAs
My food & drink job: Alice Maramotti, senior brand manager, Mars Wrigley
‘I’m a firm believer that food brings people together, and there are so many ways to make memories associated with food’
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Comment and Opinion
Why we should question our faith in data
The great companies and the best people in our industry are not data-led – they are data-influenced, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Has a wet summer opened the promotional floodgates to margin erosion?
With July seeing the wettest weather since 2009, manufacturers turned to increased promotional investment to stimulate demand, says Alex Lawrence, senior strategic insight director at Circana
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Comment and Opinion
Gillian Keegan reminds us – sometimes – ministers are fighting for industry
Behind the scenes, ministers and civil servants can be vigorously arguing for changes industry wants, says Ian Wright, co-chair of the Food & Drink Export Council
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Profiles and QandAs
My Alternative CV: Ginsters’ Emma Stowers on cartwheels, Simon Cowell and home cooking
‘The most rewarding part of my job is helping people to grow as individuals and achieve their goals’
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Category Report
Why are tea brands being hung out to dry?
Britain’s biggest tea brands are looking high and dry as the cost of living crisis deepens. How can they compete with own-label lines?
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Category Report
A crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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News
How to win in plant-based fmcg: expert panel for free webinar revealed
The world continues to watch plant-based, and while they do The Grocer and an expert panel discuss how to win in the category
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Profiles and QandAs
My food & drink job: Aimi Wilder, supply lead, The Felix Project
‘We save as much food as possible that can then be redistributed to our thousands of community organisations and schools across London’
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Whitepapers
Why fmcg brands should be changing their grocery focus
With little sign of an end to the economic challenges facing UK fmcg brands, it’s now time for them to reprioritise longer-term revenue growth management. Here’s why.
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Comment and Opinion
How brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment and Opinion
Why you must understand the shoppers your ad didn’t reach
Retail media is a closed loop – most importantly, you know who buys the product without seeing the ad, says Joel Hopwood, co-founder at SMG
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Profiles and QandAs
My food & drink job: Oliver Gilding, exclusive brands manager, Iceland
‘Whatever the uncertainties about the years ahead, people will always want to eat and drink’
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News
Free webinar to crack the code of how fmcg brands can win in plant-based
The Grocer’s free webinar set to answer how fmcg brands can win in plant-based
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Comment and Opinion
New Unilever, Reckitt and Diageo CEOs are in for a baptism of fire
The new generation of fmcg leaders face myriad challenges as they establish themselves in their respective hot-seats, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment and Opinion
Why we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest
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Category Report
Is there still an appetite for plant-based meat?
Despite some high-profile exits from alt meat, a wealth of big brands remain ambitious – and smaller players are also aiming to make a mark
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Profiles and QandAs
My food & drink job: Laura Nelson, research manager, GrowPura
‘This work really feels like an opportunity to do something good for the planet and make a noticeable positive difference’
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Comment and Opinion
How brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Category Report
Why CBD regulation is in limbo
The novel foods process for CBD has ground to a halt. Why has it stalled, and how are brands coping?