All Industry Insight articles – Page 16
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Profiles and QandAs
My food & drink job: Katherine Bermingham, senior NPD technologist, Florette
”I often hear people say ‘isn’t it just leaves in a bag?’ but there’s a whole lot more to a bag of Florette salad than that”
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Analysis and Features
Immunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
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Profiles and QandAs
My food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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Comment and Opinion
Retail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment and Opinion
Walmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail