All Industry Insight articles – Page 2
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Promotional FeaturesHow UK retail will meet the demands of the informed customer
Change is inevitable for retailers as consumers become increasingly knowledge-hungry. Discover the key focus points that will help satisfy that thirst for information.
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Analysis & FeaturesThe battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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Comment & OpinionStubborn cocoa prices make chocolate the inflation outlier
The UK will be one of the first places to see rising chocolate prices, says Warren Ackerman, head of European consumer staples research at Barclays
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ProfilesWho Gives A Crap’s David Titman on taco Tuesday, charity and being a wallflower
‘Everything is so standardised nowadays, it’s really hard to do anything that’s outside of the playbook. Shoppers love new stuff!’
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Category ReportA new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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ProfilesMy food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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Promotional FeaturesHow to manage energy cost volatility in manufacturing
As energy expenses fluctuate, we explore the innovative ways manufacturers can remain competitive while maintaining product quality, competitive pricing and profitability.
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Comment & OpinionBottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image
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Comment & OpinionFentimans’ puppet keeps soft drink fans on their toes
Fentimans has a new brand character – and, disappointingly, it’s nothing to do with the daft-looking dog on its label
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Comment & OpinionDo better than saying ‘hope you’re well’ in emails with the push/pull method
‘Hope you’re well’ is the equivalent of the paper straw cover in McDonald’s, says Darren A Smith of Making Business Matter
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Promotional FeaturesHow retailers can rise to the personalisation challenge
Personalisation is now an expected part of customer experience. American Express shares key consumer and retailer insights around optimising your personalisation efforts to see maximum returns.
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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Comment & OpinionTwo Japanese flavours set to take the UK by storm
Japanese cuisine is growing in popularity, particularly among younger consumers, says Regina Maiseviciute Haydon, food & drink global analyst at Mintel
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Comment & OpinionWill Asda’s automated return system risk the ire of self-service haters?
If Asda staff need to step in to assist automated returns, the new tech could create more frustration than it eliminates
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Category ReportWhat is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers
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Comment & OpinionCan government’s regulatory innovation office speed up progress?
The positive impact on the sector could be massive, say Eversheds partners Philip James and James Hyde
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Promotional FeaturesHow food ingredients companies can drive sustainable change throughout the supply chain
Climate change is top of the agenda for businesses and consumers alike, driving food ingredients companies to take action to improve their sustainability impact. Here we explore the strategies ofi is implementing, and the learnings we can take from their progress.
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ProfilesMy food & drink job: Katie McDaid, product developer, Cypressa
‘I wanted to make an impact, and being a small part in designing what people pop in their basket was very enticing’
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Comment & OpinionGuinness serves up success with help from dancing can
The naff ‘dancing can’ seems a strange object for Guinness to choose as the recipient of its brand coolness
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Comment & OpinionCelebrity brands get attention – but can they thrive long term?
In the past few years, we’ve seen a significant rise in the use of celebrity status as a way to grow brand awareness, says Ellie Webb of Caleño Drinks